Personalisation Specialist

Frasers Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group in the United Kingdom is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys, and implement on-site personalisation across our sites. You will translate data insights into actionable recommendations and partner with CRM and marketing to tailor content.

Leveraging tools like GA and ContentSquare, you will build AB tests, monitor performance, and optimise the customer journey.

Qualifications

• Proven experience in digital optimisation, product management or analytics.
• Experience reviewing on-site customer experience and personalisation.
• Familiar with GA and ContentSquare.

Responsibilities

• Map out and execute the personalisation roadmap using data insights to identify touchpoints and improvements.
• Support on-site personalisation tool integration and third-party tool relationships.
• Create and monitor recommendation strategies across sites and monitor success.
• Build AB tests to validate hypotheses and measure impact on the user journey.
• Work with CRM and marketing to ensure consistent personalised messaging.
• Develop personalised content based on user behaviour and preferences and analyse on-site behavior for improvements.

Skills

Digital optimisation

Product management

Analytics

On-site personalisation

AB testing

CRM collaboration

Tools

GA (Google Analytics)

ContentSquare

Third party tools management

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision -We are building the planet’s most admired and compelling brand ecosystem

Our purpose- We are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own itand back yourself- Own the basics, own your role and own the result
• Think without limits- Think, think fast, think fearlessly
• Be relevant-Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As a Personalisation Specialist you will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise.

You will work towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI’s.

• Assist in mapping out and executing the personalisation roadmap, using data insights to identify key touchpoints and areas for improvement.
• Support the optimisation of 3rd party tools to ensure business value and help manage day-to-day relationships.
• Create recommendation strategies across all sites, taking ownership of the set up and monitoring success.
• Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
• Build and analyse AB tests to validate hypotheses and measure the impact of on-site personalisation.
• Collaborate with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints.
• Help develop and implement personalised content for users based on their behaviour and preferences.
• Monitor and analyse on-site user behaviour, identifying pain points and proposing improvements to the customer journey.
• Monitor competitor activities to identify trends and opportunities that could benefit Frasers Group.
• Analyse data trends over time to identify significant changes and potential opportunities for optimisation.
• Work with the wider personalisation team to use data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively.

Qualifications

What we are looking for:

• Proven experience in a digital optimisation role, product management or analytics role.
• Proven experience reviewing on site customer experience
• Experience working with on-site personalised and recommendations.
• Experience of analytical tools (such as GA and ContentSquare.)
• Experience managing day to day relationships with third party tools.
• Understanding of personalised algorithms and the effect on the customer journey

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect -In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit- Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust- We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

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