Digital Marketing Specialist - Student Recruitment & Growth

City College Norwich; Heacham; On-site; GBP 28,000 - 38,000; Full time

Job summary

City College Norwich is seeking a Digital Marketing Officer to drive engagement, generate leads and support student recruitment through innovative digital campaigns across web, email and social channels. You will plan, deliver and optimise multi-channel marketing campaigns, manage paid advertising on Google Ads, Meta, LinkedIn and YouTube, and create compelling digital content.

You will monitor performance and collaborate with curriculum, admissions and student services to boost learner

Qualifications

• A Level 4 qualification or above in Marketing, Digital Marketing, Communications, Business, Media or a related subject.
• At least one year's experience in a digital marketing role.
• Experience delivering successful multi-channel digital campaigns.
• Experience using website CMS.
• Excellent analytical skills and the ability to use data to improve performance.
• Outstanding communication and stakeholder management skills.
• Great attention to detail and the ability to manage multiple priorities.
• Marketing qualifications such as CIM, IDM, Google or Meta certifications would be advantageous.

Responsibilities

• Delivering integrated digital marketing campaigns across multiple platforms.
• Managing and optimising paid advertising campaigns through Google Ads, Meta, LinkedIn, YouTube and other digital channels.
• Creating engaging digital content for web, email and social media.
• Monitoring campaign performance and producing insightful reports.
• Maintaining and developing website content using the college CMS.
• Managing day-to-day social media activity and audience engagement.
• Working closely with curriculum, admissions and student services teams to support learner recruitment.
• Supporting the promotion of college events and open days.

Skills

Digital marketing

Paid advertising

Content creation

Analytics

Stakeholder management

Communication

Multi-channel campaigns

CMS

Education

Level 4 qualification or above in Marketing / Digital Marketing / Communications / Business / Media

Tools

Google Ads

Meta (Facebook)

LinkedIn

YouTube

Job description

City College Norwich is seeking a Digital Marketing Officer to drive engagement, generate leads and support student recruitment through innovative digital campaigns across web, email and social channels. You will plan, deliver and optimise multi-channel marketing campaigns, manage paid advertising on Google Ads, Meta, LinkedIn and YouTube, and create compelling digital content.

You will monitor performance and collaborate with curriculum, admissions and student services to boost learner