Digital Marketing Manager

Norfolk Capsey; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Norfolk Capsey is seeking a Digital Marketing Manager for a leading international law firm to drive integrated digital activity across web, social, email, CRM and paid media.

You will lead campaigns, collaborate with regional teams, manage global social channels, oversee content and use analytics to demonstrate ROI, shaping brand visibility and business growth across markets.

Qualifications

• Experience across digital marketing, campaigns and digital technologies.
• Knowledge of SEO/GEO, CRM, email, social media and paid media.
• Experience with CMS, web platforms and marketing technology.
• Strong analytical and data-driven decision making.
• Excellent stakeholder, project and agency management.
• Strong written and verbal communication skills.
• A strategic, commercially aware and hands-on approach.

Responsibilities

• Deliver the digital marketing strategy across multiple channels.
• Lead integrated digital campaigns and major digital projects from planning through to delivery.
• Partner with regional teams, business areas and senior stakeholders to support growth and engagement.
• Manage and optimise global social media activity across LinkedIn, YouTube, X and Instagram.
• Oversee website content, landing pages and digital user experiences.
• Use analytics, audience insights and performance data to optimise campaigns and demonstrate ROI.
• Manage agencies, suppliers and cross-functional teams.
• Advise stakeholders on digital best practice, emerging trends and effective channel strategies.
• Deputise for the Digital Marketing Lead when required.

Skills

Digital marketing

Campaign management

SEO/SEM

CRM & Email

Social media

Analytics

Stakeholder management

Tools

CMS

Marketing automation

Web platforms

Job description

We are working with a leading international law firm to appoint a Digital Marketing Manager to join its global marketing and communications team.

This is a key role responsible for developing and delivering integrated digital marketing activity across web, social, email, CRM and paid media, helping to drive brand awareness, audience engagement and business growth across international markets.

Key Responsibilities

• Deliver the digital marketing strategy across multiple channels.
• Lead integrated digital campaigns and major digital projects from planning through to delivery.
• Partner with regional teams, business areas and senior stakeholders to support growth and engagement.
• Manage and optimise global social media activity across LinkedIn, YouTube, X and Instagram.
• Oversee website content, landing pages and digital user experiences.
• Use analytics, audience insights and performance data to optimise campaigns and demonstrate ROI.
• Manage agencies, suppliers and cross-functional teams.
• Advise stakeholders on digital best practice, emerging trends and effective channel strategies.
• Deputise for the Digital Marketing Lead when required.

About You

We're looking for an experienced digital marketing professional with:

• Strong experience across digital marketing, campaigns and digital technologies.
• Knowledge of SEO/GEO, CRM, email, social media and paid media.
• Experience with CMS, web platforms and marketing technology.
• Strong analytical and data-driven decision-making skills.
• Excellent stakeholder, project and agency management experience.
• Strong written and verbal communication skills.
• A strategic, commercially aware and hands-on approach.
• Experience in a large, international or matrix organisation is desirable.

This is an excellent opportunity to join a high-profile global organisation and play a central role in shaping its digital marketing strategy and delivery.

At Norfolk Capsey, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let us know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

ABOUT NORFOLK CAPSEY

Norfolk Capsey is a professional services marketing & business development recruitment specialist. For over twenty five years we've been connecting talent with many leading professional services firms in the UK & internationally. Access our website for the latest vacancies and follow our LinkedIn page for vacancies & market updates.