Digital Marketing & Platforms Leader — Data-Driven Growth

Usdaw; Salford; On-site; GBP 54,000 - 62,000; Full time

Benefits offered by this job

Holiday entitlement

On-site parking

Cycle to Work

Season Ticket Loan

Health assessments

Job summary

Usdaw, based at Head Office in Salford, is seeking a Digital Marketing and Platforms Manager to lead the digital team and drive recruitment, engagement and retention through data-led marketing.

The successful candidate will bring substantial experience in digital marketing and web management, with knowledge of marketing automation platforms such as Dotdigital and CRM systems, plus strong project management and strategic planning. Interviews are scheduled for Thursday, 24 September 2026.

Qualifications

• Significant experience in digital marketing, web management or a related field.
• Strong understanding of integrated digital campaigns and content marketing strategies.
• Experience with marketing automation platforms (eg Dotdigital or equivalent).
• Knowledge of CRM systems and their role in audience segmentation and engagement.

Responsibilities

• Lead digital marketing strategy to drive recruitment, engagement and retention.
• Provide line management and professional oversight of the digital team.
• Ensure up-to-date knowledge of digital marketing, content, and technology across the team.
• Introduce consistency, quality assurance, and strategic alignment in digital outputs.

Skills

Digital marketing

Web management

CRM

Marketing automation

Project management

Tools

Dotdigital

Job description

Usdaw, based at Head Office in Salford, is seeking a Digital Marketing and Platforms Manager to lead the digital team and drive recruitment, engagement and retention through data-led marketing.

The successful candidate will bring substantial experience in digital marketing and web management, with knowledge of marketing automation platforms such as Dotdigital and CRM systems, plus strong project management and strategic planning. Interviews are scheduled for Thursday, 24 September 2026.