Digital Marketing & Platforms Manager: Data-Driven Growth

Guardian Jobs; Salford; On-site; GBP 54,000 - 62,000; Full time

Benefits offered by this job

Defined contribution pension

Great holiday entitlement

Free onsite parking

Cycle to Work Scheme

Season Ticket Loan

Free health assessments

Job summary

Usdaw is recruiting a Digital Marketing and Platforms Manager for the Media & Communications Department at Head Office, Salford Quays. The role is office-based with flexible hours and requires adapting to the job's needs, including occasional overnight stays.

The successful candidate will lead digital marketing strategy, manage the digital team, and ensure data-led approaches across campaigns, content and technology. Interviews are planned for 24 September 2026; closing date 14 September 2026.

Qualifications

• Significant experience in digital marketing, web management, or a related field.
• Strong understanding of integrated digital campaigns and content marketing strategies.
• Experience with marketing automation platforms (e.g. Dotdigital or equivalent) and CRM systems.

Responsibilities

• to employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches by providing dedicated line management and professional oversight of the digital team, and ensuring up to date knowledge of digital marketing, content, and technology are embedded across the team and by introducing consistency, quality assurance, and strategic alignment in digital outputs.
• Interviews are expected to take place on Thursday, 24 September 2026.
• The closing date is noon on 14 September 2026.

Skills

Digital marketing

Web management

CRM systems

Marketing automation

Tools

Dotdigital

Job description

Usdaw is recruiting a Digital Marketing and Platforms Manager for the Media & Communications Department at Head Office, Salford Quays. The role is office-based with flexible hours and requires adapting to the job's needs, including occasional overnight stays.

The successful candidate will lead digital marketing strategy, manage the digital team, and ensure data-led approaches across campaigns, content and technology. Interviews are planned for 24 September 2026; closing date 14 September 2026.