Digital Marketing and Platforms Manager

Usdaw; Salford; On-site; GBP 54,000 - 62,000; Full time

Benefits offered by this job

Holiday entitlement

On-site parking

Cycle to Work

Season Ticket Loan

Health assessments

Job summary

Usdaw, based at Head Office in Salford, is seeking a Digital Marketing and Platforms Manager to lead the digital team and drive recruitment, engagement and retention through data-led marketing.

The successful candidate will bring substantial experience in digital marketing and web management, with knowledge of marketing automation platforms such as Dotdigital and CRM systems, plus strong project management and strategic planning. Interviews are scheduled for Thursday, 24 September 2026.

Qualifications

• Significant experience in digital marketing, web management or a related field.
• Strong understanding of integrated digital campaigns and content marketing strategies.
• Experience with marketing automation platforms (eg Dotdigital or equivalent).
• Knowledge of CRM systems and their role in audience segmentation and engagement.

Responsibilities

• Lead digital marketing strategy to drive recruitment, engagement and retention.
• Provide line management and professional oversight of the digital team.
• Ensure up-to-date knowledge of digital marketing, content, and technology across the team.
• Introduce consistency, quality assurance, and strategic alignment in digital outputs.

Skills

Digital marketing

Web management

CRM

Marketing automation

Project management

Tools

Dotdigital

Job description

Digital Marketing and Platforms Manager - Head Office - Ref 959

Deadline: Monday, September 14, 2026

Salary: £54,499 pa rising to £61,913 pa after successful completion of the probationary period.

Location: Head Office, Salford Quays, M50 3XZ

The Union of Shop, Distributive and Allied Workers is one of the UK's largest trade unions.

A vacancy exists for a Digital Marketing and Platforms Manager based at the Union’s Head Office.

What we Offer:

• Generous holiday entitlement – 24 days rising to 32 days plus bank and customary holidays (pro-rata to commencing month in holiday year and number of days a week worked).


• Free onsite parking, subject to availability.


• Cycle to Work Scheme (subject to passing probation and length of contract).


• Season Ticket Loan (subject to length of contract).


• Free health assessments (post probation).

The Union does not currently offer sponsorship.

Principal duties are:

to employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches by providing dedicated line management and professional oversight of the digital team, and ensuring up to date knowledge of digital marketing, content, and technology are embedded across the team and by introducing consistency, quality assurance, and strategic alignment in digital outputs.

The successful applicant will possess:

significant experience in digital marketing, web management, or a related field; a strong understanding of integrated digital campaigns and content marketing strategies; experience of working with marketing automation platforms (eg Dotdigital or equivalent); knowledge of CRM systems and their role in audience segmentation and engagement; the ability to apply managerial judgement and initiative, alongside and in the absence of the Head and Deputy Head of Media & Communications; the ability to project manage and co-ordinate the work of other members of the team.

Interviews are expected to take place on Thursday, 24 September 2026.

The closing date is noon on 14 September 2026.

CVs are not accepted. No agencies please.

Usdaw is an Equal Opportunities Employer.