Digital Marketing & Platforms Leader – Data-Driven Growth

USDAW; Manchester; On-site; GBP 54,000 - 62,000; Full time

Benefits offered by this job

Defined contribution pension

Generous holiday entitlement

Onsite parking

Cycle to Work Scheme

Season Ticket Loan

Free health assessments

Job summary

Usdaw – Union of Shop, Distributive and Allied Workers, Head Office in Salford Quays, Manchester area, is seeking a Digital Marketing and Platforms Manager to lead digital marketing and platforms strategy. The role involves managing a digital team, coordinating integrated campaigns, and ensuring data-led approaches to recruitment and engagement.

Office-based with some flexibility. Salary is £54,499 per annum rising to £61,913 after probation, with a generous benefits package and no sponsorship.

Qualifications

• Significant experience in digital marketing, web management, or a related field.
• Strong understanding of integrated digital campaigns and content strategies.
• Experience with marketing automation platforms (e.g., Dotdigital or equivalent).
• Knowledge of CRM systems and audience engagement.

Responsibilities

• Employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches.
• Provide dedicated line management and professional oversight of the digital team.
• Ensure up-to-date knowledge of digital marketing, content, and technology are embedded across the team.
• Introduce consistency, quality assurance, and strategic alignment in digital outputs.

Skills

Digital marketing

Web management

CRM systems

Marketing automation

Leadership

Tools

Dotdigital

Job description

Usdaw – Union of Shop, Distributive and Allied Workers, Head Office in Salford Quays, Manchester area, is seeking a Digital Marketing and Platforms Manager to lead digital marketing and platforms strategy. The role involves managing a digital team, coordinating integrated campaigns, and ensuring data-led approaches to recruitment and engagement.

Office-based with some flexibility. Salary is £54,499 per annum rising to £61,913 after probation, with a generous benefits package and no sponsorship.