Digital Marketing and Platforms Manager

USDAW; Manchester; On-site; GBP 54,000 - 62,000; Full time

Benefits offered by this job

Defined contribution pension

Generous holiday entitlement

Onsite parking

Cycle to Work Scheme

Season Ticket Loan

Free health assessments

Job summary

Usdaw – Union of Shop, Distributive and Allied Workers, Head Office in Salford Quays, Manchester area, is seeking a Digital Marketing and Platforms Manager to lead digital marketing and platforms strategy. The role involves managing a digital team, coordinating integrated campaigns, and ensuring data-led approaches to recruitment and engagement.

Office-based with some flexibility. Salary is £54,499 per annum rising to £61,913 after probation, with a generous benefits package and no sponsorship.

Qualifications

• Significant experience in digital marketing, web management, or a related field.
• Strong understanding of integrated digital campaigns and content strategies.
• Experience with marketing automation platforms (e.g., Dotdigital or equivalent).
• Knowledge of CRM systems and audience engagement.

Responsibilities

• Employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches.
• Provide dedicated line management and professional oversight of the digital team.
• Ensure up-to-date knowledge of digital marketing, content, and technology are embedded across the team.
• Introduce consistency, quality assurance, and strategic alignment in digital outputs.

Skills

Digital marketing

Web management

CRM systems

Marketing automation

Leadership

Tools

Dotdigital

Job description

Digital Marketing and Platforms Manager – Media & Communications Department – Head Office (Ref: 959)

Deadline: Noon on 14 September 2026

Salary: £54,499 pa rising to £61,913 pa after successful completion of the probationary period. There are no set hours for this position, and the postholder will be expected to be adaptable and flexible to meet the needs of the job. The postholder will be required to live within 50 miles of Head Office. Overnight stays may be required.

Location: Head Office, Salford Quays, M50 3XZ. Please note that this position is fully office based.

The Union of Shop, Distributive and Allied Workers is one of the UK's largest trade unions.

A vacancy exists for a Digital Marketing and Platforms Manager based at the Union’s Head Office.

What we Offer:

• Defined contribution pension.
• Generous holiday entitlement – 24 days rising to 32 days plus bank and customary holidays (pro-rata to commencing month in holiday year and number of days a week worked).
• Free onsite parking, subject to availability.
• Cycle to Work Scheme (subject to passing probation and length of contract).
• Season Ticket Loan (subject to length of contract).
• Free health assessments (post probation).

The Union does not currently offer sponsorship.

Principal duties are: to employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches by providing dedicated line management and professional oversight of the digital team, and ensuring up to date knowledge of digital marketing, content, and technology are embedded across the team and by introducing consistency, quality assurance, and strategic alignment in digital outputs.

The successful applicant will possess: significant experience in digital marketing, web management, or a related field; a strong understanding of integrated digital campaigns and content marketing strategies; experience of working with marketing automation platforms (eg Dotdigital or equivalent); knowledge of CRM systems and their role in audience segmentation and engagement; the ability to apply managerial judgement and initiative, alongside and in the absence of the Head and Deputy Head of Media & Communications; the ability to project manage and co-ordinate the work of other members of the team.

Interviews are expected to take place on Thursday, 24 September 2026.

The closing date is noon on 14 September 2026.

CVs are not accepted. No agencies please.

Usdaw is an Equal Opportunities Employer.