Digital Marketing | Paid Demand Generation Specialist

Edinburgh City Football Club Limited.; City of Edinburgh; Remote; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Paid Demand Generation Specialist to drive impactful global marketing campaigns. This dynamic role involves collaborating with cross-functional teams to optimize performance from keyword to revenue, utilizing advanced analytics to track KPIs and improve return on ad spend. If you are data-driven and results-oriented, this opportunity offers a chance to make a significant impact while working in a supportive and innovative environment. Join a passionate team dedicated to continuous improvement and growth, and help achieve extraordinary results together.

Benefits

Remote working conditions

Growth opportunities

Competitive salary

Qualifications

• 5+ years in paid demand generation and digital marketing.
• Expert in full-funnel attribution and conversion tracking.
• Strong analytical mindset for data-driven decisions.

Responsibilities

• Own and optimize global paid marketing campaigns.
• Implement full-funnel attribution models and track KPIs.
• Collaborate with teams to align campaigns with business goals.

Skills

Paid Demand Generation

Digital Marketing

Performance Marketing

Full-Funnel Attribution

Data Analysis

Project Management

Tools

Google Ads

Bing Ads

LinkedIn Paid Ads

YouTube Ads

HubSpot

Salesforce (SFDC)

Job description

Role Overview:
We are looking for a Paid Demand Generation Specialist who is highly data-driven and results-oriented, with a deep understanding of full-funnel attribution—ideally tracking performance from keyword to revenue. In this dynamic role, you will own, execute, and optimize global paid marketing campaigns, collaborating with cross-functional teams and delivering impactful results visible to senior leadership.

Key Responsibilities:

1. Campaign Strategy & Execution:

• In EMEA (Europe, Middle-East, India & Africa): Partner with our local campaign manager to design landing pages, conduct keyword research, and manage attribution, implementation, and retargeting campaigns (Google Ads, Bing Ads, LinkedIn Paid Ads using HubSpot & SFDC).
• In North America: Collaborate with our local NAMER campaign manager on landing page design, banner creation, and other assets, while fully owning campaign performance (Google Ads, YouTube Ads, Bing Ads, LinkedIn Paid Ads using HubSpot & SFDC). Experience with ABM campaigns is a plus.

1. Data-Driven Decision Making:

• Implement and manage full-funnel attribution models, connecting campaign performance to business outcomes, including revenue.
• Leverage analytics to track KPIs, improve ROAS, and provide actionable insights to drive results.

1. Collaboration & Leadership:

• Engage with product managers, sales teams, and marketers to align campaigns with business objectives.
• Share insights and performance updates with senior leadership, demonstrating (and visualizing) the impact of paid demand generation efforts.

Qualifications:

• 5+ years of experience in paid demand generation, digital marketing, or performance marketing.
• Proven track record in managing paid campaigns across Google Ads, Bing, LinkedIn Paid, and YouTube Paid to build marketing-generated funnels.
• Expertise in full-funnel attribution, conversion tracking, and connecting performance metrics to revenue.
• Strong analytical mindset focused on data-informed decisions and achieving measurable results (ROAS).
• Exceptional project management skills to handle multiple campaigns and stakeholders effectively.
• Experience in a global, collaborative environment is a plus.

Salary for the position based in Slovakia:

• 2,500 EUR base salary
• 15% ICP bonus

Why join our team:

We are passionate about building extraordinary teams and fostering continuous improvement. We offer growth opportunities, remote working conditions, and a competitive salary. Join us to achieve the extraordinary together!

Fortive Corporation Overview

Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across various applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit, leading in software-powered workflow solutions, data-driven intelligence, AI automation, and disruptive technologies. We are committed to solving global challenges alongside our customers and partners, from workplace safety to sustainability.

Our diverse team of 17,000 is united by a dynamic, inclusive culture and a passion for continuous learning and growth. We utilize the Fortive Business System (FBS) to drive positive impact.

At Fortive, we believe in your potential, our collective strength, and continuous growth and innovation.

About Hengstler

Hengstler is a leading European manufacturer of industrial components for counting and control applications, serving diverse industries such as automation, mechanical engineering, medical technology, and drive technology. With over 170 years of experience, we are known for our expertise, broad application know-how, and high flexibility through numerous product variants and solutions.

We are an Equal Opportunity Employer. Fortive Corporation and its subsidiaries value diversity and encourage applications from all qualified candidates without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or expression. We are committed to providing reasonable accommodations for applicants with disabilities. For accommodation requests, contact us at applyassistance@.