Digital Marketing Operations Manager, LATAM

BSI Companies; Remote; GBP 80,000 - 100,000; Full time

Job summary

A global assurance company based in the UK seeks a Digital Marketing Operations Manager for LATAM to drive campaign execution, manage compliance, and build analytics frameworks. The role requires expertise in Pardot and Salesforce and fluency in English, Spanish, and Portuguese. Benefits include competitive salary, annual leave, and flexible benefits tailored to lifestyles. The candidate will collaborate across teams to ensure project success and adherence to privacy regulations.

Benefits

Competitive salary

Flexible benefits package

Learning and development opportunities

Paid maternity/paternity leave

Health insurance

Life insurance

Qualifications

• 5+ years in digital marketing operations / automation within B2B (professional services, SaaS, or regulated industries preferred).
• Proven expertise with Pardot, Salesforce, and Workfront; strong UTM / attribution best practices.
• Familiarity with LATAM privacy and email compliance (LGPD, LFPDPPP, GDPR).

Responsibilities

• Manage end-to-end campaign operations & execution.
• Define UTM governance and ensure accurate data flow.
• Build LATAM dashboards for reporting and analytics.
• Create and localize landing pages, forms, and assets.
• Partner with the Global Digital Hub for SEO and paid media.
• Operationalize compliance with privacy regulations.
• Publish playbooks and provide support for stakeholders.

Skills

Campaign ops expertise

Platform fluency

Analytical rigor

Localization + QA

Process builder

Cross-border collaborator

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Pardot

Salesforce

Workfront

GA4

Power BI

Job description

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: Digital Marketing Operations Manager, LATAM (Assurance) Location: Brazil or Mexico. Operationalize growth across Latin America. Build reliable pipelines, precise tracking, and insights that scale.

What you’ll own

• Campaign operations & execution: End‑to‑end setup, testing, segmentation, and deployment in Pardot via Workfront; manage lead scoring and routing by country, language, and service line.
• Attribution & data flow: Define and enforce UTM governance; ensure accurate tagging and data sync from Pardot → Salesforce; maintain naming conventions across multi‑country programs.
• Reporting & analytics: Build LATAM dashboards tracking MQLs, velocity, CPL, channel mix, email KPIs, web engagement, and pipeline / ROI; deliver post‑mortems with clear next actions.
• Web & asset management: Create / localize landing pages, forms, and gated assets in Sitecore (Spanish & Brazilian Portuguese); run rigorous QA on copy, diacritics, RTL / LTR issues, form logic, and responsiveness; support CRO testing.
• SEO / paid media alignment: Partner with the Global Digital Hub on regional keyword sets, pixel and conversion setup, and channel‑level experiments.
• Compliance & governance: Operationalize LGPD (Brazil), LFPDPPP (Mexico), and GDPR where applicable; manage consent, preference centers, and suppression lists across languages.
• Enablement & support: Publish playbooks and checklists; provide office hours and troubleshooting for marketers and stakeholders across LATAM.

How you’ll measure success

• Launch excellence: On‑time launches with high QA pass rates; reduced rework.
• Tracking integrity: UTM completion and accuracy; decline in unattributed traffic / leads.
• Funnel health: Form CVR, email deliverability / CTR, MQL→SQL conversion, pipeline impact, ROI.
• Localization quality: Error rate in localized assets; stakeholder satisfaction; faster cycle time for multi‑language launches.
• Operational efficiency: Workfront SLA adherence and throughput across countries.

What you bring

• Campaign ops expertise: Lifecycle execution, lead scoring / qualification, and funnel diagnostics.
• Platform fluency: Advanced Pardot with strong Salesforce collaboration; Workfront for orchestration; solid CMS / Sitecore experience.
• Analytical rigor: GA4 + Excel / Power BI dashboarding; ability to turn patterns into prioritized improvements.
• Localization + QA: Sharp eye for language and formatting nuances across Spanish / Portuguese; methodical testing mindset.
• Process builder: Governance, documentation, and scalable frameworks; comfort improving systems while shipping work.
• Cross‑border collaborator: Clear communicator who works smoothly across teams, time zones, and vendors.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing operations / automation within B2B (professional services, SaaS, or regulated industries preferred).
• Proven expertise with Pardot, Salesforce, and Workfront; strong UTM / attribution best practices.
• Experience building dashboards and reports (Excel, GA4, Power BI or equivalent).
• Familiarity with LATAM privacy and email compliance (LGPD, LFPDPPP, GDPR).

Language & travel

• Languages: Strong command of English, Spanish, and Portuguese (verbal and written).
• Travel: Up to 10% for team collaboration, events, and stakeholder engagement.

Benefits

• Brazil – Competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that can be tailored to your lifestyle.
• Mexico – Competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that can be tailored to your lifestyle.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

Accommodations

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

EEO Statement

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.