Digital Marketing Manager - SAAS/Cybersecurity

Step Ahead Recruitment Ltd; North East; Remote; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing company in the cybersecurity software sector is seeking a Digital Marketing Manager to lead their digital strategy and drive lead generation. This remote role offers flexibility and the chance to make a significant impact in a collaborative environment. Ideal candidates will have a strong B2B tech marketing background and experience in cybersecurity, along with skills in digital analytics, PPC, and SEO.

Benefits

Remote working with flexibility on hours

Regular team socials

Collaborative work culture

Qualifications

• Strong background in B2B tech marketing.
• Experience in cybersecurity industry is a distinct advantage.
• Ability to manage PPC, SEO, and marketing automation.

Responsibilities

• Develop and deliver an innovative digital strategy aligned with go-to-market plans.
• Enhance online user journey and digital funnel performance.
• Lead digital campaign ideation based on audience insights.

Skills

Digital analytics

SEO

PPC

Marketing automation

User journey optimization

Tools

HubSpot

Job description

Tyne and Wear, North East, United Kingdom

Step Ahead Recruitment Ltd

23.05.2025

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Full Job Description

Digital Marketing Manager – SAAS/Tech/Cybersecurity - Remote (flexible working hours)

In-House - SAAS/Tech/Cybersecurity industry experience is a must for this role

We are partnering with a fast-growing client in the cybersecurity software sector who are looking for a data-driven Digital Marketing Manager to take the lead on digital strategy, drive lead generation, and support continued growth.

Top reasons to work here:

• Remote working with flexibility on hours
• Regular team socials and a collaborative work culture
• The opportunity to make a real impact in a fast-paced tech company

As Digital Marketing Manager, you’ll work closely with the Head of Marketing to design, execute, and optimise a digital marketing strategy that boosts marketing qualified leads (MQLs) and enhances customer journeys. You’ll lead a talented Digital team, ensuring best practice and data-driven decisions underpin all activity.

Job role:

• Developing and delivering an innovative digital strategy aligned with our go-to-market (GTM) plans
• Enhancing the online user journey and digital funnel performance
• Analysing and evolving the website experience for both users and search engines
• Taking ownership of website data architecture and ongoing web development
• Leading digital campaign ideation based on audience insights and analytics
• Collaborating closely with content, product, and sales teams to drive outcomes
• Managing and optimising the digital tech stack, including automation tools like HubSpot

Who/what are we looking for?

We’re seeking a digital marketing professional with a strong background in B2B tech marketing, who brings passion, curiosity, and an analytical mindset to the role. You'll be proactive in your approach, staying ahead of industry trends and turning insights into actionable strategies.

• Experience in the cybersecurity industry is a distinct advantage
• Experience in shaping and executing digital strategies within B2B tech (SAAS/Cyber) environments
• Strong understanding of digital analytics and reporting tools
• Confidence in managing PPC, SEO, and marketing automation (HubSpot experience preferred)
• Skilled at crafting user journeys and optimising performance across digital touchpoints
• Resilient, objective, and collaborative, with excellent communication skills
• Experience working with content teams to deliver and refine digital campaigns
• Ability to understand the target audience (online and offline) and know how to optimise the website for users as well as search engines