Product Marketing Manager - AI SaaS

Propel; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

Propel is hiring a Product Marketing Manager for a rapidly scaling AI SaaS company. This role involves strategic collaboration between product, brand, and revenue, focusing on building go-to-market playbooks and launching key features. Ideal candidates will have 3-5 years of B2B SaaS experience and a knack for translating technical features into customer-friendly messaging.

Qualifications

• 3-5 years of product marketing experience in B2B SaaS.
• Experience in automation, AI, fintech, or similar.
• Ability to translate complex product features into compelling stories.

Responsibilities

• Develop positioning and messaging for CFOs and AP/AR teams.
• Create core enablement assets like battlecards and one-pagers.
• Launch new features and help win in competitive scenarios.

Skills

Product Marketing

B2B SaaS

Cross-functional Collaboration

Value Propositions

Messaging Development

Job description

This range is provided by Propel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Propel

The Marketing Recruiter | I help Tech Startups & Scaleups build marketing teams that actually drive growth | Mentor, advocate, ally for my audience.

Propel is excited to be hiring a Product Marketing Manager for a rapidly scaling AI SaaS company.

Remote first - role can be anywhere in Europe

It’s a great time to join this Series B business as it undergoes a major transformation. With a best-in-class tech stack already in place, they're now building the right marketing muscle to drive enterprise growth. That’s where you come in.

About the role

This isn’t a typical product marketing job. You’ll be the strategic glue between product, brand, and revenue – building out GTM playbooks, owning key launches, and helping enterprise finance teams understand exactly why this product is a game-changer.

You’ll work closely with product and sales to:

• Develop positioning and messaging that speaks to CFOs and AP/AR teams.
• Translate complex product features into compelling, commercial stories.
• Create core enablement assets (battlecards, one-pagers, decks, etc.).
• Launch new features and help win in competitive head-to-heads.
• Shape customer-facing content that brings real-world impact to life.

It’s a role for someone who thrives in complexity, gets a buzz from cross-functional collaboration, and wants to build real momentum in a scaling team.

About you

• You’ve got 3–5 years of product marketing experience in B2B SaaS – ideally in automation, AI, fintech, or similar.
• You love working with technical teams but think like a customer.
• You’re fluent in value propositions, not just feature specs.
• You’ve worked in or with scaleups before and understand what it means to build from the ground up.
• You’re scrappy, resourceful, and ready to get stuck in where needed.

The details

• Role can be based anywhere in Europe.
• You’ll be part of a wider brand & content team reporting into a Head of Brand and Content.

This is a team being built to do, not just plan. If you’re looking for somewhere to roll your sleeves up, shape a category, and move fast, we’d love to hear from you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Software Development

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