Digital Marketing Manager

The Weir Group; Todmorden; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company in engineering solutions is seeking a Digital Marketing Manager to lead content creation across digital platforms. This role involves developing strategies, managing campaigns, and optimizing engagement while ensuring the brand voice is strong. The ideal candidate will have a degree in Marketing and proven experience in executing impactful campaigns.

Benefits

Comprehensive Health and Wellness framework

Opportunities for career progression

Inclusive work environment

Qualifications

• Proven expertise in product marketing and campaign execution.
• Experience managing priorities in a virtual environment.
• Ability to guide senior stakeholders through digital strategies.

Responsibilities

• Oversee SEO, email marketing, and social media to enhance engagement.
• Develop website strategy for an intuitive user experience.
• Design and execute targeted marketing campaigns.

Skills

Leadership

Data analysis

SEO

Email marketing

Social media management

Education

Degree in Marketing or Communications

Job description

Digital Marketing Manager

Location: UK Remote

Purpose of Role: We’re looking for a dynamic Digital Marketing Manager to lead content creation and delivery across our digital platforms, including our website, social media, email campaigns, and video. This role combines creativity with execution, ensuring our brand voice remains strong while achieving goals like account engagement, lead generation, and customer advocacy.

You will be responsible for developing our digital strategy, optimizing campaigns, increasing engagement, and enhancing the online experience. Key areas include account-based marketing, email automation, SEO, and website optimization, ensuring every digital touchpoint is impactful.

What We Offer:

At Weir, we provide a competitive benefits package and a fair reward system. Our ‘We are Weir’ framework emphasizes the importance of our people and their contributions.

• Health & Wellbeing: We focus on a comprehensive Health and Wellness framework addressing Culture & Leadership, Safety & Environmental, Mental, Physical, Digital, and Financial Wellbeing tailored to different parts of the business.
• Grow Your Own Way: The fast-paced environment offers opportunities for new challenges, learning, and career progression. We support personalized career paths to help our employees excel.
• Be You and Belong: Weir is inclusive, recognizing everyone's contributions and encouraging innovation, collaboration, and authenticity.

Key Responsibilities:

• Manage digital marketing channels: Oversee SEO, email marketing, and social media (LinkedIn, YouTube, Instagram) to enhance brand visibility and engagement.
• Website strategy: Develop and refine our website to provide an intuitive, informative experience aligned with our brand and business goals, collaborating with internal teams for campaigns and product launches.
• Marketing campaigns: Design and execute targeted, personalized campaigns to nurture leads, support sales, and achieve measurable results.
• Data analysis and reporting: Use data insights to optimize campaign performance and improve digital initiatives continuously.

Qualifications:

• Leadership: Ability to guide senior stakeholders through digital strategies, translating complex ideas into clear, actionable plans aligned with business objectives.
• Educational background: Degree in Marketing, Communications, or related field, or equivalent experience.
• Experience: Proven expertise in product marketing, go-to-market strategies, and campaign execution, with a track record of launching impactful campaigns across media channels.
• Remote work: Experienced in managing priorities and collaborating across time zones in a virtual environment.

Founded in 1871, Weir engineers solutions that improve safety, efficiency, and sustainability, supporting essential resources worldwide. We are committed to diversity and inclusion and are an equal opportunity employer.

For more about working at Weir, visit our Career Page.

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