Senior Marketing Manager

Recognition One; Newcastle upon Tyne; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading B2B sales development agency is seeking a Senior Marketing Manager to drive campaign strategy and execution. This high-impact role involves leading a marketing team, managing agency relationships, and contributing to commercial growth. Ideal candidates will have a strong background in B2B marketing and demand generation, with a clear pathway to a future Head of Marketing position.

Benefits

Competitive salary + quarterly bonus scheme

Hybrid work model: 3 days in the office weekly

33 days holiday, increasing with tenure

International working options

Health cashback plan & access to a virtual GP

Enhanced maternity/paternity leave

Regular social and incentive events

Charity time allowance

Company pension scheme

Marketing team commission structure

Qualifications

• Experienced B2B marketer with a minimum of 4 years in demand generation.
• Proficient in HubSpot and strong in data-driven decision making.
• Natural leader capable of managing teams and partnerships.

Responsibilities

• Lead creation and execution of multi-channel campaigns.
• Manage and mentor a small team of marketing specialists.
• Oversee content production and optimize SEO strategies.

Skills

B2B marketing

Demand generation

Growth marketing

Creativity

Data analysis

Leadership

Education

4+ years of B2B marketing experience

Tools

HubSpot

Job description

1 day ago Be among the first 25 applicants

Location: Hybrid (2/3 days per week in office) – Newcastle upon Tyne

Recognition One are delighted to be partnered with one of the North East’s most innovative and fast-growing B2B businesses. Our client is a multi-award-winning outsourced Sales Development and lead generation agency, renowned for helping Mid-Market and Enterprise companies accelerate revenue growth through strategic demand generation solutions.

About the Role

We’re looking for a driven and outcome-focused Senior Marketing Manager to join our client’s dynamic team. This is a high-impact role designed for a passionate marketer ready to take ownership of campaign strategy and execution—ultimately driving Marketing-Sourced Revenue and propelling the brand forward as well as managing agency relationships and an inhouse marketing team of 2.

Reporting to the Head of Sales and working closely with Sales Development teams, you will lead integrated campaigns that cut through the noise and deliver measurable results to amplify the company’s brand, create pipeline, and contribute directly to commercial growth.

This is a rare opportunity to step into a role that is built to grow with you—offering a clear pathway into a future Head of Marketing position.

Key Responsibilities

• Lead the creation and execution of multi-channel campaigns to deliver qualified opportunities and build Marketing-Sourced Revenue.
• Own the strategy and delivery of pillar events, podcasts, direct mail, and digital content to engage key target accounts.
• Manage and mentor a small team of marketing specialists and agency relationships, fostering a high-performance culture.
• Oversee content production that reflects the brand’s voice, values, and customer-centric mission.
• Optimise SEO, review site visibility, and positioning in AI-generated summaries.
• Leverage HubSpot to track campaign performance, generate insights, and scale successful tactics.
• Stay ahead of market trends, customer behaviour, and competitor strategies to shape marketing efforts.
• Champion innovation and creativity in all aspects of marketing.

Who They’re Looking For

• An experienced B2B marketer (minimum 4 years) with a background in demand generation or growth marketing.
• Highly proficient in HubSpot and a strong systems thinker.
• A hands-on marketer who loves blending creativity with data to drive outcomes.
• A natural leader, capable of managing people and partnerships to deliver excellence.
• Passionate about the intersection of marketing, sales, and revenue creation.
• Comfortable presenting ideas and insights to senior stakeholders.
• Organised, detail-oriented, and excited to make a measurable impact in a fast-paced environment.

Desired Skills & Experience

• Proven track record of delivering integrated campaigns that drive engagement and revenue.
• Solid understanding of digital marketing platforms, CRM, analytics tools, and content marketing.
• Strong communication skills, both written and verbal.
• Event and campaign management experience.
• Ability to manage budgets and make data-informed decisions is advantageous.
• Competitive salary + quarterly bonus scheme
• Hybrid work model: 3 days in the office weekly
• 33 days holiday (including bank holidays), increasing with tenure
• International working options
• Health cashback plan & access to a virtual GP
• Enhanced maternity/paternity leave
• Regular social and incentive events
• Charity time allowance
• Company pension scheme
• Marketing team commission structure

Why Join?

This is an exciting chance to join a company where marketing and sales are fully aligned, with shared goals and a collaborative culture. If you're a results-driven marketer ready to roll up your sleeves and lead high-impact campaigns, we want to hear from you. Join a business where hard work is recognised, straight-talking is valued, and your growth is part of the plan.

Recognition One and its client are proud to be equal opportunity employers. We will consider qualified applicants without regard to race, colour, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Business Consulting and Services

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