Digital Marketing Manager/Performance Marketing Manager

CEL Solicitors

Liverpool

Hybrid

GBP 45,000 - 70,000

Full time

3 days ago

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Benefits offered by this job

Private Health Care

Enhanced Sickness Entitlement

Enhanced Maternity / Paternity Leave

Death in Service from day one of_em

Bike 2 Work Scheme

Company Bar

Paid Professional Development & Exam |

Paid Company Parties

Birthday Day Off

25 Days Annual Leave + Bank Holidays

Christmas Closure

Early Finish Fridays

Hybrid Working / Work from Home Days

Job summary

CEL Solicitors is hiring an experienced Digital Marketing Manager to drive growth through Paid Search and Paid Social. You will plan, execute and optimise campaigns, manage a substantial monthly budget and deliver high-quality leads with strong ROI.

You’ll work closely with the marketing team to shape the firm’s digital acquisition strategy. Based in Liverpool City Centre with hybrid working options, you will leverage data insights, test strategies and report on performance while managing a

Qualifications

5+ years in paid search and paid social marketing.
Experience managing six-figure monthly advertising budgets.
Professional services marketing experience is advantageous
Strong analytical skills and data-driven decision making.

Responsibilities

Plan, manage and optimise Paid Search and Paid Social campaigns across multiple platforms.
Manage significant digital advertising budgets to maximise lead generation and ROI.
Monitor campaign performance and perform data-led optimisation.
Conduct keyword research, audience targeting and competitor analysis.
Develop testing strategies across creative, landing pages and audience segments.
Analyse campaign performance and produce regular reports with actionable insights.
Collaborate with stakeholders to align campaigns with business objectives.
Monitor industry trends and platform updates for opportunities.
Ensure campaigns comply with policies and regulatory requirements.
Achieve KPIs including lead volume, CPA and ROAS.
Line manage a marketing assistant.

Skills

Paid Search

Paid Social

Google Ads

Meta Ads Manager

GA4

GTM

Lead gen

Data analysis

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

Application Deadline: 30th October 2026

Interviews to be arranged week commencing: 2nd November 2026

We're hiring an experienced Digital Marketing Manager/Performance Marketing Manager to join our Marketing team!

Are you passionate about driving measurable growth through Paid Search and Paid Social? Do you thrive on optimising campaigns, analysing performance data, and delivering exceptional return on investment?

If so, we'd love to hear from you. CEL Solicitors is looking for a hands‑on digital advertising specialist to manage campaign directly and support us on our next phase of growth.

Based in our vibrant Liverpool City Centre office overlooking the iconic Liver Birds and waterfront, you'll join a business that combines the professionalism of a corporate organization with the warmth and culture of a family business.

At CEL, we do things differently – and we think that’s a good thing.

Explore our vibrant offices and discover what makes CEL a great place to work.

Performance Marketing Manager at CEL

Position Overview

You’ll be responsible for planning, executing and optimising high‑performing Paid Search and Paid Social campaigns across multiple digital platforms. Managing a substantial monthly advertising budget, you’ll focus on generating high‑quality leads while continually improving campaign performance, efficiency and return on investment. Working closely with the wider marketing team, you’ll use data‑driven insights to identify opportunities for growth and help shape the firm’s digital acquisition strategy.

About You

We’re looking for someone who has:

At least 5 years’ experience managing Paid Search and Paid Social campaigns
Experience managing a six‑figure monthly or multi‑million‑pound annual advertising budget
Essential: B2C marketing experience
Professional services marketing experience is advantageous
Strong knowledge of Google Ads, Meta Ads Manager and other paid media platforms
Experience using Google Analytics 4, Google Tag Manager and reporting tools
Excellent analytical skills with the ability to interpret data and identify opportunities
Experience managing campaign budgets, forecasting and reporting on performance
A strong understanding of conversion rate optimisation and customer acquisition
Excellent communication and stakeholder management skills
A proactive approach with the ability to manage multiple campaigns simultaneously
A passion for continuous testing, learning and improving campaign performance

Key Responsibilities

You will:

Plan, manage and optimise Paid Search and Paid Social campaigns across multiple platforms
Manage significant digital advertising budgets to maximise lead generation and return on investment
Monitor campaign performance, making data‑led optimisation decisions to improve results
Conduct keyword research, audience targeting and competitor analysis
Develop and implement testing strategies across creative, landing pages and audience segments
Analyse campaign performance and produce regular reports with actionable insights
Work closely with internal stakeholders to align campaigns with business objectives
Collaborate with the wider marketing team to improve customer acquisition strategies
Monitor industry trends, platform updates and emerging opportunities
Ensure campaigns comply with advertising policies and relevant regulatory requirements
Achieve agreed performance KPIs including lead volume, cost per acquisition and return on ad spend
Line management of a marketing assistant