Marketing Executive

Paul-Crowley-; Liverpool; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

25 Days Holiday plus bank holidays (in

Birthday Holiday

Home working (1 day per week)

Free Parking

Staff social and team-building events

Pension scheme with employer contrib.

Professional development and training

Paid study leave

Free eye tests

Medicash Health Plan

Employee recognition and reward scheme

Discounted legal services for staff &家

Job summary

Paul Crowley & Co Solicitors in Liverpool seeks a Marketing Executive to drive brand visibility and business growth. Based at our Anfield head office, you will manage digital and traditional channels, craft engaging content, and analyse campaign performance.

Collaborate with Directors and the Head of Marketing to shape strategies, support social media, SEO basics, website updates, and events, while maintaining a professional, proactive approach.

Qualifications

• Degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years in marketing or strong portfolio/internships considered.
• Experience managing social media platforms and creating content.
• Strong copywriting and proofreading skills.
• Proficiency with Hootsuite and Adobe CC.
• Basic SEO understanding and Google Analytics.

Responsibilities

• Manage and grow the firm’s presence across social media platforms (Instagram, LinkedIn, X, Facebook, Threads).
• Create, schedule, and publish engaging content using Hootsuite.
• Monitor engagement and respond to comments, messages and enquiries.
• Assist with Google Ads and paid social campaigns.
• Track and report on key performance metrics for social media and digital campaigns.
• Assist in website content updates and distribution of blogs/newsletters.
• Ensure brand consistency across digital and print materials.

Skills

Social media management

Content creation

Copywriting

Proofreading

SEO basics

WordPress CMS

Google Ads

Analytics

Time management

Team collaboration

Education

Degree in Marketing or related field

Tools

Hootsuite

Adobe Creative Cloud

Google Analytics

WordPress CMS

Google Ads

Job description

Paul Crowley & Co Solicitors is an established Liverpool law firm with a strong local presence and a commitment to providing clear, practical advice. We take pride in delivering a personal service and creating a workplace where colleagues feel supported, valued and able to develop.

About the Role

This is an exciting opportunity for a creative and results-driven Marketing Executive to join the dynamic team at Paul Crowley & Co Solicitors, based at our head office in Anfield.

Reporting to the Head of Marketing, you will play a key role in developing and delivering marketing strategies that enhance brand visibility, attract new clients, and support business growth. You’ll manage digital and traditional marketing channels, create engaging content, and analyse campaign performance to drive continuous improvement.

You will support a broad range of marketing initiatives including social media, content creation, paid advertising, website management, reputation management, enquiry tracking and wider business development activities.

This role requires initiative, creativity, and excellent communication skills to collaborate effectively with directors, colleagues, and external stakeholders.

What We’re Looking For

• Degree in Marketing, Communications, or related field (or equivalent experience).
• Ideally 1-2 years in a marketing role, but strong portfolios or relevant internships will also be considered.
• Proven experience managing social media platforms and creating content.
• Strong copywriting and proofreading skills.
• Proficiency in tools such as Hootsuite, Adobe CC or similar.
• Basic understanding of SEO and Goole Analytics.
• Experience updating website content using CMS platforms such as WordPress (desirable).
• Knowledge of Google Ads and paid social advertising (desirable).
• Ability to analyse and interpret marketing performance data.
• Excellent organisational and time-management skills.
• Creative thinker with attention to detail.
• Ability to work independently and as part of a team.
• Professional and proactive approach.

What You’ll Be Doing

• Manage and grow the firm’s presence across all relevant social media platforms, in line with business requirements, including Instagram, LinkedIn, X, Facebook, and Threads.
• Create, schedule, and publish engaging static and video content tailored to each platform using Hootsuite.
• Monitor social media engagement and respond to comments, messages, and enquiries in a timely and professional manner.
• Manage and monitor the firm's WhatsApp Business account, ensuring enquiries are handled and progressed appropriately.
• Assist with the creation, monitoring and optimisation of Google Ads and paid social campaigns.
• Track and report on key performance metrics for social media and digital campaigns.
• Track and record outcomes from new client enquiries and assist with reporting on enquiry and conversion data.
• Manage and optimise the firm’s Google Business Profile, ensuring accurate information, posting updates, and responding to reviews.
• Assist with generating and managing online client reviews across relevant platforms to improve the firm’s online visibility and reputation.
• Assist in the creation and distribution of blogs, articles, and newsletters.
• Support the maintenance and updating of the firm’s website content.
• Help ensure brand consistency across all digital and print materials.
• Conduct basic competitor and market research to identify trends and opportunities.
• Proofread marketing materials to ensure accuracy and professionalism.
• Monitor the firm’s Live Chat and escalated queries where necessary.
• Stay informed about relevant legal marketing regulations and SRA advertising rules.
• Support award and directory submissions, including drafting content and coordinating information from across the firm.
• Assist with the organisation of events, webinars, and other promotional activities.
• Support business development initiatives and networking efforts as required.
• Undertake training and development relevant to the role.
• Ensure confidentiality of all firm and client information at all times.
• Carry out any other marketing-related duties as directed by the Head of Marketing or Directors.

What We Offer

We want you to feel supported and valued, with opportunities to build a long-term career with us. In addition to a competitive salary, we offer:

• 25 Days Holiday plus public bank holidays (increasing up to 30 with length of service)
• Additional Birthday Holiday*
• Optional 1 day per week home working*
• Free Parking
• Staff social and team-building events
• Workplace pension scheme with employer contributions*
• Professional development and training opportunities, including webinars
• Paid study leave*
• Breakfast Clubs
• Free eye tests*
• Access to Medicash Health Cash Plan*
• Employee recognition and reward scheme
• Discounted legal services for employees and immediate family members*
• Enhanced family leave provisions*
• Friendly, supportive and collaborative team environment
• Interesting and meaningful work

* Terms and Conditions apply

Company Overview

Paul Crowley & Co Solicitors is an established Liverpool law firm known for providing clear, compassionate, and practical legal advice. Our teams support clients in a wide range of areas including Family Law, Conveyancing, Personal Injury, Wills & Probate, Crime, and Landlord & Tenant. We invest heavily in developing our people, offering professional qualifications, internal progression routes, mentorship, and a strong culture of teamwork. When you join us, you’re not just taking a job — you’re becoming part of a trusted, community‑focused firm that values your contribution.