Digital Marketing Manager/Performance Marketing Manager

Self Money Care; Liverpool; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Private Health Care

Enhanced Sickness Entitlement

Enhanced Maternity / Paternity Leave

Death in Service from day one of work

Bike 2 Work Scheme

Company Bar

Paid Professional Development & Exam—

Paid Company Parties

Birthday Day Off

25 Days Annual Leave + Bank Holidays

Christmas Closure

Early Finish Fridays

Hybrid Working / Work from Home Days

Job summary

CEL Solicitors is hiring an experienced Digital Marketing Manager to plan, execute and optimise high‑performing Paid Search and Paid Social campaigns across multiple platforms. You will manage a substantial monthly budget to generate high‑quality leads while improving campaign efficiency and ROI.

Working with the wider marketing team, you will apply data‑driven insights to grow the firm’s digital acquisition strategy and report on performance to stakeholders.

Qualifications

• 5+ years' experience managing Paid Search and Paid Social campaigns.
• Experience managing six-figure monthly or multi-million-pound budgets.
• B2C marketing experience is essential.
• Professional services marketing experience is advantageous.
• Strong knowledge of paid media platforms and reporting tools.
• Excellent analytical skills with data-driven decision making.
• Experience forecasting and reporting on performance.

Responsibilities

• Plan, manage and optimise Paid Search and Paid Social campaigns.
• Manage significant digital advertising budgets to maximise lead generation and ROI.
• Monitor performance and make data-led optimisation decisions.
• Conduct keyword research, audience targeting and competitor analysis.
• Develop testing strategies across creative, landing pages and audiences.
• Produce regular performance reports with actionable insights.
• Collaborate with stakeholders to align campaigns with business goals.
• Lead a marketing assistant and drive improvements in acquisition strategies.

Skills

Paid Search

Paid Social

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Campaign Management

Budget Management

Data Analysis

Lead Generation

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

We're hiring an experienced Digital Marketing Manager/Performance Marketing Manager to join our Marketing team!

Are you passionate about driving measurable growth through Paid Search and Paid Social? Do you thrive on optimising campaigns, analysing performance data, and delivering exceptional return on investment?

If so, we'd love to hear from you. CEL Solicitors is looking for a hands-on digital advertising specialist to manage campaign directly and support us on our next phase of growth.

Based in our vibrant Liverpool City Centre office overlooking the iconic Liver Birds and waterfront, you'll join a business that combines the professionalism of a corporate organisation with the warmth and culture of a family business.

At CEL, we do things differently - and we think that that's a good thing.

Explore our vibrant offices and discover what makes CEL a great place to work.

Performance Marketing Manager at CEL

Position Overview

You'll be responsible for planning, executing and optimising high-performing Paid Search and Paid Social campaigns across multiple digital platforms. Managing a substantial monthly advertising budget, you'll focus on generating high-quality leads while continually improving campaign performance, efficiency and return on investment. Working closely with the wider marketing team, you'll use data-driven insights to identify opportunities for growth and help shape the firm's digital acquisition strategy.

About You

You're looking for someone who has:

• At least 5 years' experience managing Paid Search and Paid Social campaigns


• Experience managing a six-figure monthly or multi-million-pound annual advertising budget


• Essential: B2C marketing experience


• Professional services marketing experience is advantageous


• Strong knowledge of Google Ads, Meta Ads Manager and other paid media platforms


• Experience using Google Analytics 4, Google Tag Manager and reporting tools


• Excellent analytical skills with the ability to interpret data and identify opportunities


• Experience managing campaign budgets, forecasting and reporting on performance


• A strong understanding of conversion rate optimisation and customer acquisition


• Excellent communication and stakeholder management skills


• A proactive approach with the ability to manage multiple campaigns simultaneously


• A passion for continuous testing, learning and improving campaign performance

Key Responsibilities

You will:

• Plan, manage and optimise Paid Search and Paid Social campaigns across multiple platforms


• Manage significant digital advertising budgets to maximise lead generation and return on investment


• Monitor campaign performance, making data-led optimisation decisions to improve results


• Conduct keyword research, audience targeting and competitor analysis


• Develop and implement testing strategies across creative, landing pages and audience segments


• Analyse campaign performance and produce regular reports with actionable insights


• Work closely with internal stakeholders to align campaigns with business objectives


• Collaborate with the wider marketing team to improve customer acquisition strategies


• Monitor industry trends, platform updates and emerging opportunities


• Ensure campaigns comply with advertising policies and relevant regulatory requirements


• Achieve agreed performance KPIs including lead volume, cost per acquisition and return on ad spend


• Line management of a marketing assistant

Compensation & Benefits

Gratitude is one of our core values. To show appreciation for our team, we offer:

Benefits

• Private Health Care


• Enhanced Sickness Entitlement


• Enhanced Maternity / Paternity Leave


• Death in Service from day one of employment


• Bike 2 Work Scheme


• Company Bar


• Paid Professional Development & Exam Leave


• Paid Company Parties


• Birthday Day Off


• 25 Days Annual Leave + Bank Holidays


• Christmas Closure (in addition to your annual leave allowance)


• Early Finish Fridays


• Hybrid Working / Work from Home Days