Performance Marketing Manager: Lead High-Impact Campaigns

CEL Solicitors; Liverpool; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Private Health Care

Enhanced Sickness Entitlement

Enhanced Maternity / Paternity Leave

Death in Service from day one of_em

Bike 2 Work Scheme

Company Bar

Paid Professional Development & Exam |

Paid Company Parties

Birthday Day Off

25 Days Annual Leave + Bank Holidays

Christmas Closure

Early Finish Fridays

Hybrid Working / Work from Home Days

Job summary

CEL Solicitors is hiring an experienced Digital Marketing Manager to drive growth through Paid Search and Paid Social. You will plan, execute and optimise campaigns, manage a substantial monthly budget and deliver high-quality leads with strong ROI.

You’ll work closely with the marketing team to shape the firm’s digital acquisition strategy. Based in Liverpool City Centre with hybrid working options, you will leverage data insights, test strategies and report on performance while managing a

Qualifications

• 5+ years in paid search and paid social marketing.
• Experience managing six-figure monthly advertising budgets.
• Professional services marketing experience is advantageous
• Strong analytical skills and data-driven decision making.

Responsibilities

• Plan, manage and optimise Paid Search and Paid Social campaigns across multiple platforms.
• Manage significant digital advertising budgets to maximise lead generation and ROI.
• Monitor campaign performance and perform data-led optimisation.
• Conduct keyword research, audience targeting and competitor analysis.
• Develop testing strategies across creative, landing pages and audience segments.
• Analyse campaign performance and produce regular reports with actionable insights.
• Collaborate with stakeholders to align campaigns with business objectives.
• Monitor industry trends and platform updates for opportunities.
• Ensure campaigns comply with policies and regulatory requirements.
• Achieve KPIs including lead volume, CPA and ROAS.
• Line manage a marketing assistant.

Skills

Paid Search

Paid Social

Google Ads

Meta Ads Manager

GA4

GTM

Lead gen

Data analysis

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

CEL Solicitors is hiring an experienced Digital Marketing Manager to drive growth through Paid Search and Paid Social. You will plan, execute and optimise campaigns, manage a substantial monthly budget and deliver high-quality leads with strong ROI.

You’ll work closely with the marketing team to shape the firm’s digital acquisition strategy. Based in Liverpool City Centre with hybrid working options, you will leverage data insights, test strategies and report on performance while managing a