Digital Marketing Manager (Paid Search)

FJN Solutions; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A digital marketing firm in Greater London seeks a Digital Marketing Manager to lead customer acquisition and brand growth for insurance products through digital channels. The successful candidate will develop and deliver campaigns, manage paid media, and ensure compliance with regulations. Strong analytical skills and a customer-focused mindset are essential. This role offers an exciting opportunity to drive brand growth and optimise performance marketing strategies.

Qualifications

• Experience in performance marketing and campaign optimisation.
• Proficiency in managing paid media across various digital channels.
• Ability to analyse metrics and report on key performance indicators.

Responsibilities

• Lead customer acquisition and brand growth through digital channels.
• Develop integrated acquisition campaigns with internal and external partners.
• Analyse performance metrics and optimise campaigns for conversion.

Skills

Strong understanding of compliance and governance

Customer‑centric approach

Commercial mindset

Job description

Job Description

The Digital Marketing Manager will lead customer acquisition and brand growth for insurance products through paid digital channels. The role focuses on performance marketing, campaign optimisation, and aligning paid and organic search activity to maximise results.

Key Responsibilities

• Translate commercial goals into effective marketing strategies and campaigns.
• Develop and deliver integrated acquisition campaigns with internal teams and external partners.
• Lead paid media across search (Google, Bing), social (Meta, TikTok, YouTube) and affiliate channels.
• Manage and optimise campaigns with a focus on ROI, efficiency, and conversion.
• Analyse performance and report on key metrics (CTR, CPC, CPA, ROI, conversion rate).
• Use analytics tools to map customer journeys and evaluate digital experience.
• Align paid media activity with SEO strategy.
• Maintain a consistent digital brand presence.
• Ensure marketing activity meets regulatory and compliance standards.
• Manage paid media forecasting, budgeting, and reporting.

Skills & Capabilities

• Strong understanding of compliance, governance, and risk.
• Customer‑centric approach with a focus on meeting regulatory expectations.
• Commercial mindset and effective use of resources.