Marketing Manager (12 month FTC) 202730

Harnham; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Direct impact on business growth

Job summary

Harnham is seeking a data-driven Digital Marketing Operations Lead to own the demand generation engine across CRM, marketing automation, website optimisation, and campaign performance.

You will manage HubSpot (or similar), build workflows, audience segments, reporting frameworks and data quality, plus run paid media across Google Ads and LinkedIn, optimise SEO and CRO, and collaborate with product, engineering and agency partners to drive AI-enabled marketing initiatives.

Qualifications

• Experience with HubSpot or similar marketing automation platform.
• Experience building workflows, segmentation, reporting.
• Hands-on with paid media across Google Ads, LinkedIn or similar.
• Knowledge of Salesforce and CRM integrations.
• Website management including CMS, SEO, conversion rate optimisation and analytics.
• Ability to work with product, engineering and agency partners on digital initiatives.
• Experience using AI tools for marketing automation, content generation, reporting or optimisation.
• Strong analytical and proactive mindset.

Responsibilities

• Own the digital demand generation engine and campaign performance.
• Manage CRM and marketing tech stack, workflows, segmentation, reporting.
• Collaborate between marketing, technology and product on CRM integrations.
• Identify AI-driven opportunities across marketing.
• Own website performance including content updates and A/B testing.
• Manage paid media campaigns across channels (Google Ads, LinkedIn).
• Monitor and analyse campaign, website and CRM performance for continuous improvement.
• Support lead generation, pipeline tracking and campaign measurement.
• Ensure a consistent customer journey across digital channels and campaigns.

Skills

HubSpot

Automation workflows

CRM data quality

Paid media

SEO & CRO

AI marketing

Analytics & reporting

Cross-functional

Project management

Job description

The Company

They are an innovative technology-led organisation operating within the financial services space, helping individuals make more informed decisions through a modern digital platform. Backed by significant investment and experiencing strong growth, they are focused on creating exceptional user experiences through data, technology, and customer-centric product development.

The business combines entrepreneurial energy with a collaborative culture, offering employees the opportunity to make a visible impact in a scaling environment. They are committed to fostering an inclusive workplace where diverse perspectives are valued.

The Role

You will own the digital demand generation engine, ensuring effective lead generation, marketing automation, website optimisation, and campaign performance.

Responsibilities include:

• Managing and optimising the CRM and marketing technology stack, including workflow automation, segmentation, reporting, and data quality.
• Acting as the key liaison between marketing, technology, and product teams on CRM integrations and platform enhancements.
• Identifying opportunities to leverage AI-driven capabilities across marketing automation, lead scoring, reporting, and personalisation.
• Owning website performance, including content updates, SEO best practice, conversion optimisation, and A/B testing.
• Managing paid media campaigns across channels such as Google Ads and LinkedIn, from planning through to optimisation and reporting.
• Monitoring and analysing campaign, website, and CRM performance to drive continuous improvement.
• Supporting lead generation, pipeline tracking, and campaign measurement alongside marketing and operations teams.
• Ensuring a consistent customer journey across digital channels, website content, CRM communications, and paid campaigns.

Your Skills & Experience

• Strong commercial experience managing HubSpot or a similar marketing automation platform.
• Experience building workflows, audience segmentation, reporting frameworks, and maintaining CRM data quality.
• Hands-on experience managing paid media campaigns across Google Ads, LinkedIn, or similar platforms.
• Knowledge of Salesforce and CRM integrations.
• Website management experience, including CMS platforms, SEO, conversion rate optimisation, and web analytics.
• Ability to work closely with product, engineering, platform, and agency partners to deliver digital initiatives.
• Experience utilising AI tools for marketing automation, content generation, reporting, or campaign optimisation.
• Strong analytical and project management skills with the ability to translate data into actionable insights.
• A proactive, self-sufficient approach and a willingness to take ownership of digital marketing performance.

What They Offer

• The opportunity to work in a growing business where your contribution will have a direct impact on business performance and customer growth.