Digital Marketing Manager

Rocco Forte Hotels Group; Greater London; On-site; GBP 48,000 - 75,000; Full time

Benefits offered by this job

Enhanced employer pension contribution

Private medical insurance

Meal allowance

Free access to gym and fitness classes

Opportunities for professional develop

Discounted rates at 5-star properties

Learning and development opportunities

Job summary

Rocco Forte Hotels Group is seeking a Digital Marketing Manager to shape and execute our digital marketing strategy across a portfolio of luxury hotels. You will drive brand visibility, guest engagement and direct revenue growth by leading campaigns, overseeing website performance and working closely with Corporate Marketing, PR and CRM teams.

Based at our Head Office in Central London, you’ll collaborate with hotel GMs and local teams to align digital activities with business objectives while

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Proven experience in digital marketing management, preferably luxury hospitality.
• Expertise in managing and optimising campaigns across Google Ads, Meta, and other platforms.
• Strong knowledge of SEO, website management, and analytics tools (GA, GTM).
• Excellent project management and organisational skills, able to handle multiple projects.

Responsibilities

• Develop and deliver the group’s digital marketing strategy to drive visibility and direct revenue.
• Collaborate with Marketing, PR and CRM teams to execute impactful campaigns.
• Optimise online presence and manage eCommerce and booking funnels.
• Analyse campaigns, website performance and metrics to inform decisions.
• Manage budgets and ensure campaigns deliver strong ROI.

Skills

Digital marketing management

Campaign optimisation

Google Ads

Meta ads

SEO

Analytics (GA/Tag Manager)

Project management

Education

Bachelor’s degree in Marketing/Digital Media/Communications

Tools

Google Ads

Meta

Google Analytics

Tag Manager

Job description

About Rocco Forte Hotels

Founded in 1996 by Sir Rocco Forte and his sister, Lady Olga Polizzi, Rocco Forte Hotels is a family-led collection of 14 distinctive hotels, resorts, luxury serviced apartments and residences located in some of Europe’s most iconic destinations. Each property is a landmark, combining local culture and architectural grandeur in exceptional locations, from Rome to Edinburgh and Sicily to Munich. We pride ourselves on creating exceptional experiences for our guests, defined by genuine warmth, refined elegance, and a deep connection to each hotel’s local culture.

The Role

As Digital Marketing Manager, you will play a key role in shaping and delivering the digital marketing strategy for Rocco Forte Hotels, helping to drive brand visibility, guest engagement, direct revenue growth and commercial performance across our portfolio of luxury hotels.

Reporting to the Digital Marketing Director, you will collaborate closely with teams across the business to execute impactful digital campaigns, optimise our online presence and support the continued evolution of our digital marketing capabilities.

Based at our Head Office in Central London, you will work closely with Corporate Marketing, Commercial, PR and CRM teams, as well as Hotel General Managers and local marketing teams, to ensure digital marketing activities are aligned with business objectives while supporting the individual needs of each property.

Primary responsibilities

• Digital Campaigns: Develop and manage integrated digital marketing campaigns across multiple platforms, including paid search, display, social media, and email marketing. Ensure campaigns align with corporate and hotel-specific goals.
• Performance Monitoring: Analyse and report on campaign performance, website traffic, and other digital metrics using tools like Google Analytics and ensure data-driven decision-making to optimise results.
• Website Management: Oversee website updates and content management, ensuring brand consistency and usability. Work with third-party agencies to manage technical enhancements, and website performance.
• SEO / GEO: Monitor and analyse the company’s SEO and GEO performance, identify opportunities for improvement, optimise the brand’s website, and support hotels with their day-to-day optimisation efforts.
• Content Creation: Collaborate with the Brand Marketing, PR, and CRM teams to create engaging content for the website and paid media campaigns tailored to the luxury hospitality audience.
• Hotel Support: Provide ongoing support to individual hotels to ensure their digital presence is optimised and aligned with corporate strategies and guidelines. Offer training, guidance, and resources to enhance localised marketing efforts.
• Partnerships: Work with external agencies and technology partners to leverage new tools, trends, and opportunities in digital marketing to maintain a competitive edge.
• eCommerce: Supports with managing the eCommerce strategy for the group, optimising booking funnels and driving direct bookings through innovative campaigns and conversion rate optimisation techniques.
• Budget Management: Assist in the preparation and monitoring of digital marketing budgets, ensuring resources are allocated effectively and deliver strong ROI.

Who We Are Looking For

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing management, preferably within the luxury hospitality industry or a similar corporate environment.
• Expertise in managing and optimising campaigns across Google Ads, Meta, and other digital advertising platforms.
• Strong knowledge of SEO, website management, and analytics tools such as Google Analytics and Tag Manager.
• Excellent project management and organisational skills, with the ability to handle multiple projects and deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate across teams and with external partners.
• A data-driven mindset with a passion for leveraging analytics to improve performance.
• Familiarity with CMS platforms and CRM systems is a plus.
• Ability to work both independently and collaboratively in a fast-paced, results-oriented environment.

Why Join Us at Rocco Forte Hotels?

Our Team Members are our greatest asset, and we strive to create a fun, engaging and supportive work environment where people can grow and thrive. We are committed to providing the training, development and opportunities needed to build a rewarding career within one of the world's leading luxury hotel groups.

Our benefits include:

• Enhanced employer pension contribution
• Private medical insurance
• Meal allowance
• Free access to gym and fitness classes
• Opportunities for professional development and training
• Discounted rates at any of our 5-star properties
• Learning and development opportunities