Digital Marketing Manager

Early Years Alliance; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading early years charity is seeking an experienced Digital Marketing Manager to oversee its marketing strategy and operations. Key responsibilities include developing digital communications, managing the Alliance website, and leading social media strategies. The ideal candidate will have proven experience in digital marketing, project management, and a strong background in branding. This position offers a supportive work environment with options for hybrid working arrangements.

Benefits

26 days annual leave plus 8 bank holidays

Enhanced sickness pay

Pension scheme

Birthday leave

Learning and development opportunities

Recruitment referral scheme

Wellness app membership

Mental health support

Qualifications

• Proven experience in leading the development of digital marketing materials.
• Experience managing and developing marketing campaigns.
• Experience in a digital marketing role.

Responsibilities

• Lead development of digital communications and marketing materials.
• Manage design and branding of all materials.
• Develop a cohesive social media strategy.
• Edit internal communications for consistency.

Skills

Digital marketing expertise

Project management skills

Negotiation skills

Design and branding experience

Job description

The Early Years Alliance

TheEarly Years Alliance is the largest early years membership organisation and voluntary sector provider of quality affordable childcare and education in England. An educational charity, the Alliance represents the interests of over 14,000 member settings who deliver care and learning to over 800,000 families every year.

We are looking to recruit an experienced and dynamic digital marketing manager to lead on the organisation and marketing strategy and operations, including our website and intranet, social media and the ongoing development of professional digital resources and materials.

Benefits

• 26 days annual leave plus 8 bank holidays, pro-rata for part‑time employees


• Enhanced sickness pay


• Employer and employee contribution pension scheme


• Birthday leave so you can have a day off for your birthday dedicated to you and your well being


• Enhanced sickness pay and paid bereavement leave


• Regular access to internal and external learning and development opportunities


• A Recruitment Referral Payment Scheme, giving you an introductory payment of up to £300 if someone you have referred to the Alliance takes up a role in the charity.


• Vitality membership wellness and fitness app – including lots of great health benefits, rewards, telephone, and face to face counselling


• Savings of up to 25% on O2 Refresh Airtime Plan on any new phone or tablets


• A dedicated mental health First Aider to support your mental well being

Main duties

• Lead on the development of all Alliance digital communications and marketing materials, including the creation of professional templates for cross-organisational use.


• Lead on the development of the organisational strategy for the Alliance website, including the My EYA Portal and Members’ Area, and the Family Corner website, including upcoming website redesign plans.


• Manage the design and branding of all Alliance materials and resources shared with external audiences digital newsletters and mailings, presentations, flyers and handouts, working in partnership with the digital communications officer.


• Co‑ordinate, create and edit internal communications, ensuring consistency of tone and language.


• Lead on the delivery of a cohesive social media strategy including day‑to‑day management of the charity’s Facebook account and internal Facebook pages and groups.

Essential criteria

• Proven experience in leading on the development of professional digital marketing and communications materials


• Proven experience of managing and developing digital marketing campaigns.


• Strong project‑management, negotiation and partnership‑working skills.


• Proven experience of working in a digital marketing role.


• Demonstrable design and branding experience

Hours per week

35

Weeks per year

52

Interview process

1st stage (additional information will be requested via email with a deadline given)

2nd stage (virtual interview with hiring panel if successful after 1st stage of the process)

This is a rolling advert and candidates will be considered as and when applications are received.

Please note our interviews may take place via Microsoft Teams. If so, you may need to download this prior to your interview.

Once established into the role there is an option for a hybrid‑working arrangement which will consist of 2 days in the office and 3 days at home (usual office days are Tuesday and Wednesday).