Digital Marketing Manager

MacGregor Black; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing international sporting goods brand is seeking a Digital Marketing Manager to join their team in East Wellow. The role involves developing data-driven marketing strategies, managing substantial campaign budgets, and collaborating with cross-functional teams to enhance brand presence and drive online growth.

Qualifications

• Proven experience in digital performance marketing, ideally within a fast-paced retail or sporting goods environment.
• Strong analytical mindset with the ability to interpret data and turn insights into action.
• In-depth knowledge of paid media platforms including Meta, Google, YouTube, and TikTok.

Responsibilities

• Support the Head of Ecommerce and Head of Marketing in developing the performance marketing strategy.
• Lead execution of digital campaigns through a multi-channel paid media plan.
• Manage campaign budgets across all levels, ensuring spend is optimised for ROI.

Skills

Digital performance marketing

Analytical mindset

Knowledge of paid media platforms

Campaign budget management

Collaboration

Creativity

Job description

Digital Marketing Manager

Are you passionate about performance marketing and data, while understanding the importance of creativity and brand building?

Can you drive predictable and scalable digital growth through a full-funnel, multi-channel paid media strategy?

Do you have a track record of managing substantial budgets and delivering measurable results across platforms such as Meta, YouTube, and TikTok?

MacGregor Black is currently partnering with a fast-growing international sporting goods brand on the search for a Digital Marketing Manager. This is a full-time role based in East Wellow, near Romsey.

As the Digital Marketing Manager, you will report to the Head of Ecommerce and work closely with cross-functional teams to develop and execute digital campaigns that support long-term brand growth and immediate revenue performance. You will be responsible for building and delivering a data-driven customer acquisition strategy, coordinating with external agencies, and optimising performance across all paid media channels.

This is a fantastic opportunity to join a purpose-led, product-driven sporting goods business at a pivotal point in their international growth journey.

Key Responsibilities:

• Support the Head of Ecommerce and Head of Marketing in developing and refining the performance marketing strategy across the full funnel.
• Lead the day-to-day execution of digital campaigns through a multi-channel paid media plan (Search, Meta, YouTube, TikTok, etc.).
• Manage campaign budgets across all levels (campaign, ad group, ad), ensuring spend is optimised for ROI and aligned with commercial goals.
• Coordinate with internal creative teams and external agencies to brief and deliver impactful assets to support campaign execution.
• Monitor and analyse performance data, define KPIs, and develop strategies to optimise acquisition and conversion.
• Create and deliver performance reports and insights around ROI, conversion trends, and website traffic to inform broader strategy.

What We're Looking For:

• Proven experience in digital performance marketing, ideally within a fast-paced retail or sporting goods environment.
• Strong analytical mindset with the ability to interpret data and turn insights into action.
• In-depth knowledge of paid media platforms including Meta, Google, YouTube, and TikTok.
• Experience managing significant digital marketing budgets and driving measurable outcomes.
• A tactical thinker who understands the importance of brand as well as performance.
• A collaborative, organised, and driven individual who thrives in a dynamic, growth-focused environment.
• Passion for sports or an appreciation for the sporting goods sector is a bonus.
• Full-time availability from the East Wellow office; collaboration and in-person team culture are highly valued.

Competitive Salary

Please contact Gabby Zachrisson for more information.