Digital Marketing Manager | LED Lighting

MRL Consulting Group | Global Niche Technology Recruitment; Golborne; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading organisation in the lighting sector is seeking a Digital Marketing Manager to drive the digital strategy and performance. This role demands a strategic thinker with hands-on experience in campaign management and analytics across multiple digital channels, suitable for an ambitious marketing professional.

Qualifications

• Minimum of 3 years' experience in digital marketing.
• Proven success in strategy development and execution.
• Qualified in Digital Marketing (CIM or equivalent) is desirable.

Responsibilities

• Lead the development of the digital strategy.
• Create and implement multi-channel digital campaigns.
• Monitor and optimise campaigns based on performance metrics.

Skills

Google Analytics

SEO

Email Marketing

Social Media

Content Marketing

Education

Qualification in Digital Marketing or equivalent

Tools

WordPress

PIM systems

Job description

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We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager. This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand.

The Role

As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution.

Key Responsibilities

Strategy & Delivery:

• Create and implement multi-channel digital campaigns with a focus on performance and ROI
• Manage content calendars, oversee campaign rollouts, and collaborate with internal teams
• Continuously monitor and optimise campaigns based on performance metrics
  
  

Analytics & Insight

• Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth
• Provide regular performance reporting using Google Analytics and other tools
• Conduct customer journey analysis, keyword research, and segmentation to inform strategy
  
  

Projects & Collaboration

• Lead digital projects such as website enhancements and new campaign initiatives
• Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes
  
  

Content & Quality

• Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints
• Uphold high standards in content quality and compliance across all platforms
  
  

Compliance & Governance

• Maintain GDPR and privacy compliance across all digital activity
• Keep up to date with platform standards and best practices
  
  

What We’re Looking For

Education & Experience:

• A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable
• Minimum of 3 years' experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels
  
  

Skills & Tools

• Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems
• Experience managing agencies, freelancers, and collaborating across departments
  
  

Personal Attributes

• Strategic thinker with commercial acumen
• Highly organised, detail-oriented, and results-driven
• Excellent communicator and team collaborator
  
  

Ready to take the lead on digital transformation for a recognised industry brand?

If you’re a dynamic and driven digital marketer looking for your next challenge, we want to hear from you. Apply now to be considered for this exciting opportunity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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