Lifecycle eCom Marketing Manager

NMN Bio; United Kingdom; Remote; GBP 38,000 - 45,000; Full time

Job summary

A leading company in the anti-ageing supplement industry is seeking an eCommerce Lifecycle Marketing Manager to enhance their digital marketing strategies. The ideal candidate will have a strong background in lifecycle marketing, UX/UI, and digital marketing concepts, with opportunities for growth within the organization. This role offers a competitive salary, bonuses, and perks including free supplements and skill enhancement seminars.

Benefits

Free anti-ageing supplements

10% discretionary bonus based on performance

Paid-for skill enhancement seminars

Personal nutritional consultation

Qualifications

• Minimum 2-3 years experience in a similar role.
• Knowledge of digital marketing concepts such as PPC, SEO, and social media.
• Strong understanding of branding and digital marketing channels.

Responsibilities

• Accountable for online activity related to traffic acquisition and sales.
• Propose and implement eCommerce strategy to improve website performance.
• Oversee digital marketing channels including PPC, SEO, and email marketing.

Skills

Digital Marketing

Lifecycle Marketing

UX/UI

Graphic Design

Traffic Analysis

Education

Bachelor's degree in Digital Marketing

Job description

NMN Bio is a UK-based, anti-ageing supplement company, operating in the UK and UAE. Our eCommerce arm is shipping our highly bioavailable supplements to 70+ countries and we are currently looking for a superstar eCommerce Lifecycle Marketing Manager to join our team. We are improving people's health on a daily basis and have tens of thousands of happy customers all around the world.

NMN Bio is looking for a tech savvy eCom Lifecycle Marketing Manager, with sound knowledge of digital marketing and experience in lifecycle marketing. Prior experience or personal interest in the health & wellness space and graphic design skills are a plus.

Key duties and responsibilities

• Be accountable for online activity in relation to traffic acquisition, sales, conversion, a/b testing and reporting
• Propose and implement ecommerce strategy in order to improve website performance and topline revenue in line with monthly KPIs. Directly responsible for CRO implementation, including UX/UI changes, landing pages split testing etc.
• Customer cohort analysis and enhancement of customer’s subscription journey.
• Responsible for CR, customer journey, CAC/LTV, CAC/AOV optimisation and reporting on above metrics, as well as NCPA, NC-ROAS on a weekly basis, along with being responsible for course correct suggestions and implementation.
• Work with developers to improve website speed and bug fixes.
• Work with marketing or manage digital marketers in order to improve CAC.
• Modelling and predicting front-loaded CAC payback on new and upcoming customer cohorts, depending on the projected marketing spend.
• Responsible for cohort breakdown and LTV drivers’ analysis and optimisation.
• Stay up to date with the market in order to discover new trends and technologies in order to improve website performance.
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media.
• Design or oversee all branded content including graphic designs for landing pages, online and printed banners, as well as other branded materials.
• Develop and optimise content calendar, quarterly promotions and landing pages development to increase topline revenue.

About you

A self-starter who enjoys creating and following Standard Operating Procedures (SOPs) to achieve Key Performance Indicators (KPIs).

Minimum 2-3 years experience in a similar role.

Bachelors’ degree in Digital Marketing or related field (optional).

Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.

Confidence developing and overseeing eCommerce-focused digital marketing strategies across all lifecycle marketing channels for topline revenue growth.

Strong understanding of UX/UI, web design and customer journey.

You have a thorough understanding of branding and digital marketing channels. Strong understanding of lifecycle marketing and understanding of brand ecosystem creation, maintenance and expansion principles. Strong understanding of unit economics (customer cohort profitability, breakeven points etc).

Meticulous attention to detail. You have zero tolerance for typos, and can spot any grammar, syntax or formatting inconsistencies in any text. You have an eye for colour contrast, aesthetic details, and can manage subcontractors/agencies by providing guidelines on visual inputs. Strong skills in graphic design.

Confidence in traffic analysis, reporting tools and optimisation.

Knowledge of website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Qualities we're looking for:

Analytical and problem-solving mindset, with the ability to make data-driven decisions.

Adaptable and flexible, thriving in a dynamic start-up eCommerce landscape.

Results-oriented, with a focus on achieving and exceeding targets.

Excellent interpersonal and communication skills to collaborate effectively with stakeholders.

Self-motivated and organised, with the ability to prioritise tasks.

Ability to operate according to SOPs and focused on daily outcomes.

Free anti-ageing supplements for life, shipped to you monthly, as long as you work for the company.

10% discretionary bonus at the end of the year, based on performance.

Remote work with flexible working schedule (ability to communicate with key stakeholders at least 50% of the time based on UK GMT hours 9am-5pm)

Other perks like paid-for skill enhancement seminars and mentoring for career and personal development.

Personal, nutritional consultation with our founder, Dr Elena Seranova!

This is a mid-level management position (not a C-level position), with a lot of opportunities for growth within the organisation for the right person.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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