Digital Marketing Manager

T2M Resourcing; Dudley; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Manager to lead a dynamic marketing team in Dudley. This hybrid role involves driving impactful digital campaigns, enhancing brand visibility, and generating leads through strategic marketing initiatives. You will collaborate closely with internal teams and external partners, focusing on both digital and traditional marketing strategies. The ideal candidate will possess strong leadership skills, a customer-centric approach, and a knack for communication. Join this forward-thinking company to make a significant impact in the industrial sector!

Qualifications

• Proficiency in digital marketing tools and platforms.
• Experience in both digital and traditional marketing strategies.

Responsibilities

• Lead the digital marketing team and manage daily operations.
• Oversee PPC and SEO efforts to enhance brand awareness.

Skills

Digital Marketing

SEO

PPC

Content Development

Communication Skills

Leadership

Education

Degree in Marketing

Degree in Journalism

Tools

MS Office

Digital Marketing Tools

Job description

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Full Job Description

Digital Marketing Manager

Business based in Dudley - Hybrid Role

T2M is currently working alongside a leading manufacturer of industrial products and services to help them recruit a Digital Marketing Manager.

As a Digital Marketing Manager, you will be responsible for leading a central marketing team to deliver high-impact digital campaigns that enhance brand awareness, drive website traffic, and generate leads. You will collaborate with key internal and external partners and report directly to the Group Sales Director.

Responsibilities include:

• Lead the day-to-day operations of the digital marketing team.
• Manage and mentor the central marketing team to improve performance.
• Manage new product launches and pricing strategies.
• Oversee and execute digital campaign strategies alongside the Marketing Executive.
• Maintain and develop the group’s website portfolio.
• Drive PPC and SEO efforts in collaboration with Paid Search Analysts.
• Oversee social media content and strategy.
• Create innovative campaign flows to boost lead conversion and remarketing performance.
• Perform SEO analysis.
• Manage supplier and agency relationships, ensuring ROI targets are met.
• Work closely with the CRM team to streamline processes.
• Manage the exhibition calendar and event-related activities.

Requirements for success:

• Proficiency in MS Office and digital marketing tools/platforms.
• Experience in manufacturing or fast-paced business environments.
• Experience with both digital and traditional marketing strategies.
• Degree in Marketing, Journalism, or similar, or equivalent experience.
• Confident leader who thrives in a fast-moving, collaborative environment.
• Strong communication skills.
• Excellent writing, content development, and editing skills.
• Customer-focused with strong relationship-building abilities.
• Highly organized, self-motivated, and results-oriented.
• Ability to work independently and as part of a team.

This role is based at their offices in Dudley, with two days of remote working.