Digital Marketing Manager

Recruit Inclusively Ltd; Manchester; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading company in the tech industry seeks a Digital Marketing Specialist to drive their innovative marketing strategy. The role involves managing digital campaigns, optimizing user journeys, and collaborating with various teams to enhance brand visibility. The ideal candidate will have extensive experience in B2B tech marketing and a passion for digital innovation. Join a supportive and inclusive team committed to diversity and creativity.

Benefits

Generous holiday package starting at 25 days

Award-winning, cash-back healthcare plan

Competitive pension scheme

Lots of team social events throughout the year

Qualifications

• 5+ years of experience executing effective digital marketing strategies.
• Hands-on experience with PPC, SEO, and HubSpot.

Responsibilities

• Lead the digital marketing strategy to increase marketing-qualified leads.
• Optimise user journeys and website architecture for maximum engagement.
• Collaborate with content, sales, and product teams.

Skills

Digital Marketing

SEO

PPC

Communication

Analytical Skills

Tools

HubSpot

Job description

Location:Remote

Hours:Flexible working hours with shorter core hours on Fridays

Salary:£45,000 - £55,000 per annum

Benefits:

• ?Generous holiday package starting at 25 days (plus bank holidays), including optional duvet days
• Award-winning, cash-back healthcare plan
• Competitive pension scheme
• Lots of team social events throughout the year.

About My Client:

My client is an innovative leader in the tech industry, a?multi-award-winning risk-based vulnerability management (RBVM)

About the Role:

We are looking for someone with experience in B2B tech marketing. You will be proactive in researching and developing digital campaign ideas and keeping abreast of market trends and industry news.

Key to this role is being able to turn best practice and research into executable action plans. You'll have a passion for digital and a desire to continually learn and improve.

The right person for this role will be meticulous, organised and systematic in their approach, experience in managing the digital tech stack and automation tools, used to collaborating with content, sales, and product teams to achieve business outcomes.

They will have excellent attention to detail and thorough in all aspects of their role. They will be calm, level-headed and objective in their interactions, yet resilient and persuasive when necessary.

You'll also need experience working alongside a content marketing team so that you can collaborate on campaigns and optimise them in our marketing automation system (HubSpot).

Who we're looking for:

You'll be working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your honed best practice, analytics and benchmarks to increase marketing qualified leads.

We are looking for someone who understands how to shape user journeys whilst delivering on our GTM plan. Integral to the role is developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.

You'll use insight to understand the target audience (online and offline), creative thinking and knowhow to optimise the website for users as well as search engines, whilst taking ownership of the data architecture of the website and managing ongoing development.?

Key Responsibilities:

• Lead the digital marketing strategy to increase marketing-qualified leads and brand visibility.
• Optimise user journeys and website architecture for maximum engagement and conversion.
• Collaborate with the content, sales, and product teams to align marketing efforts.
• Manage, support, and develop the Digital Marketing team.
• Drive SEO and PPC strategies to enhance online visibility.
• Research and implement new digital campaign ideas to stay ahead of market trends.
• Analyse digital funnel performance and optimise for lead generation.
• Own the data architecture of the website and manage ongoing development.

Non-Negotiables:

• 5+ years of experience executing effective digital marketing strategies.
• Hands-on experience with PPC, SEO, and HubSpot.
• Proven experience in B2B tech marketing.
• Ability to craft strategic marketing plans and turn insights into action.
• Strong verbal and written communication skills.
• Highly organised, systematic, and detail-oriented.

Desirable Skills:

• Experience in the Cybersecurity Industry.
• Familiarity with managing digital tech stacks and automation tools.
• Knowledge of website optimisation for both UX and search engines.
• Strong analytical skills with a focus on data-driven decision-making.

Inclusive and Diverse Workplace:

My client is committed to building an inclusive and diverse work environment where all backgrounds, abilities, and experiences are valued. They actively encourage applications from underrepresented communities, neurodivergent individuals, and those with disabilities. Diverse perspectives are not just welcomed they're celebrated, driving innovation and creativity in everything they do.

If you're passionate about digital marketing and want to drive real business impact in a supportive, inclusive team, apply today!