Marketing Manager at Cove Attractions

Shrewsbury Prison; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the heritage attractions sector is seeking a Marketing Manager to spearhead multi-channel campaigns and drive strategic growth. This role involves leading a dynamic marketing team, developing integrated campaigns, and delivering measurable lead generation across various revenue streams. Candidates should have a strong background in marketing, proven leadership skills, and a passion for storytelling and engagement.

Qualifications

• 5 years' experience in a full-mix marketing role with lead generation responsibility.
• Proven track record of delivering qualified leads via paid/organic campaigns.
• Strong understanding of conversion optimisation and user journey development.

Responsibilities

• Lead the delivery of high-impact, audience-focused marketing strategies.
• Manage a small team and oversee campaign planning and performance.
• Develop and optimise full-funnel campaigns across paid and organic channels.

Skills

Data analysis

Lead generation

Team leadership

Digital marketing

SEO

PPC

Content production

Education

5 years experience in marketing

Tools

GA4

Meta Ads Manager

Mailchimp

WordPress

ASANA

Adobe Creative Suite

Canva

Job description

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Attraction Locations: Shepton Mallet Prison, Shrewsbury Prison, Peterhead Prison

Reporting To: Head of Marketing

Direct Reports: Senior Marketing Officers, Marketing Officers (Design & Video)

Location: Remote UK (with on-site presence when required)

Contract: Full-Time, Permanent

Experience Required: 5 years in a full marketing mix role with proven leadership and lead generation experience

About Us

Cove Attractions operates three of the UK's most immersive and historically rich tourist destinations: Shepton Mallet Prison, Shrewsbury Prison, and Peterhead Prison. As award-winning heritage attractions and leading venues for tourism, events, education, and film production, we push the boundaries of storytelling and guest engagement. We are now looking for a dynamic Marketing Manager to lead and execute multi-channel campaigns, drive measurable lead generation, and deliver strategic success across all locations.

The Role

As Marketing Manager, you will lead the delivery of high-impact, audience-focused marketing strategies that generate leads, increase footfall, and drive brand growth. Reporting to the Head of Marketing, you'll manage a small team, take ownership of campaign planning and performance, and collaborate across the business to deliver results.

Key Responsibilities

Strategic Campaign & Lead Gen Leadership

• Work collaboratively with the Head of Marketing to shape the overall marketing strategy and translate it into deliverable campaign plans.

·Translate marketing strategy into integrated B2B and B2C campaigns focused on conversion and qualified lead generation across all revenue streams (ticketing, education, corporate venue hire, events, paranormal).

·Develop and optimise full-funnel campaigns across paid and organic channels to grow databases, generate inbound leads, and drive sales.

·Own and improve lead generation pipelines for corporate, education, and private hire audiences.

·Manage campaign priorities and timelines to keep everything on track and ensure projects are delivered smoothly across multiple deadlines.

Team Management & Workflow Oversight

·Lead an agile marketing team, providing structure, guidance, and mentoring.

·Oversee campaign calendars and project workflows to ensure timely delivery.

·Foster a high-performance culture focused on creativity, accountability, and results.

• Develop and implement clear planning and prioritisation systems to manage team output and campaign deadlines.
• Support the professional development of team members through structured feedback, mentoring, and learning opportunities.

·Oversee creation and delivery of content across digital, print, email, PR, and social channels.

·Manage landing pages and user journeys to optimise lead capture and conversion.

·Work with external agencies and developers to maintain and enhance WordPress websites.

·Plan, launch, and monitor campaigns on Meta Ads, Google Ads and Mailchimp.

Analytics & Reporting

·Own marketing reporting across campaigns, channels, and lead pipelines.

·Analyse and report on key metrics (e.g. leads generated, cost per lead, conversion rate, ROI).

·Translate data into insights that drive continuous improvement and performance optimisation.

·Deliver clear reporting dashboards and performance summaries to senior management.

·Act as the central point of contact between marketing, attraction teams, sales, and agencies.

·Create clear, concise, creative and media briefs for internal and external production.

·Align marketing activity with operational and sales goals for each attraction.

Skills & Experience

·5 years' experience in a full-mix marketing role with lead generation responsibility

·Proven track record of delivering qualified leads via paid/organic campaigns

·Excellent data analysis and reporting skills using GA4,Meta Ads Manager, etc.

·Hands-on experience with CRM/email platforms (e.g. Mailchimp, WordPress)

·Strong understanding of conversion optimisation and user journey development

·Confident team leader with the ability to manage priorities and motivate others

·Familiar with project management tools (ASANA)

·Experience in heritage, tourism, attractions, or leisure sectors

·Strong working knowledge of SEO, PPC, and digital content production

·Familiar with Adobe Creative Suite or Canva

·Ability to brief and manage agencies, freelancers, and external partners

·Passion for customer storytelling and engagement.

What Success Looks Like

·Lead generation and campaign KPIs consistently met or exceeded

·High-quality marketing output that aligns with brand, budget, and strategic priorities

·The marketing team operates efficiently, creatively, and collaboratively

·Stakeholders view the marketing team as a high-value growth function

·Robust analytics and clear reporting support continual optimisation and senior decision-making

· The team grows in capability, confidence, and pace under your leadership.

If you would like to apply for this role please email your CV to [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Travel Arrangements

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