Performance Marketing Manager

WeBuyVintage; Cambridge; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

4-day working week

Bright Exchange discounts

Employee Assistance Programme

Online learning platform access

Competitive pay

Growing UK brand

Job summary

WeBuyVintage is recruiting an experienced Performance Marketing Manager for their Cambridge team. You will own digital paid acquisition across Google, Meta, and new channels, guiding briefs, testing, and budgets.

You’ll lead agency relationships, optimize CAC/ROAS, and collaborate with CRM to drive acquisition and retention. Expect hands-on creative direction with the in-house design team and growth-focused leadership.

Qualifications

• Experience briefing landing pages and conversion rate optimisation.
• Senior digital marketing or paid acquisition role with paid spend of 2+ million annually.
• Commercial mindset focusing on CAC, ROAS, LTV and profit.
• Strong analytical skills with attribution, reporting and forecasting.

Responsibilities

• Own digital paid acquisition end-to-end: strategy, channel mix, budget and performance.
• Manage Google Ads freelancer and Facebook/Meta agency: briefs, performance reviews and tests.
• Own CAC, ROAS and CPL reporting and attribution model for face-to-face conversions.
• Run structured testing across creative, audiences, channels and landing pages.
• Brief landing page builds and CRO on Wix with internal team or freelancers.
• Forecast digital acquisition volume, cost and budget needs aligned with targets.
• Identify and build business cases for new digital channels, test and scale them.
• Collaborate with CRM Manager to align on acquisition and retention.
• Provide creative direction for paid ads and work with design team to iterate.
• Report acquisition performance to Head of Marketing and leadership.
• Line manage two marketing team members and support their development.

Skills

Agency management

Google Ads

Meta Ads

Creative direction

Campaign optimization

Job description

About WeBuyVintage

WeBuyVintage is one of the UK’s largest buyers of jewellery, antiques and collectibles. We run more roadshows than any other UK company - over 250 valuation events every month - bringing trusted experts face-to-face with customers across the country.

In less than two years, we’ve grown from a pub-table idea into an eight-figure business, and we’re on a mission to make WeBuyVintage a brand everyone recognises.

The Role:

We are looking for an experienced Performance Marketing Manager to join our rapidly growing team in Cambridge. Reporting to the Head of Marketing, you will take full ownership of our digital paid acquisition across Google, Meta, and the new digital channels we layer in as we grow.

Main Tasks & Responsibilities:

• Owning digital paid acquisition end-to-end: strategy, channel mix, budget allocation and performance.

• Managing our Google Ads freelancer and Facebook/Meta agency including setting briefs, reviewing performance, approving tests, and holding them to a high standard.

• Owning digital CAC, ROAS and CPL reporting, and the attribution model behind it, particularly given our conversion happens face-to-face.

• Running structured testing plans across creative, audiences, channels and landing pages.

• Briefing landing page builds and conversion rate optimisation on our Wix website, working with the team and/or freelancers to deliver them.

• Forecasting digital acquisition volume, cost and budget needs in line with business growth and commercial targets.

• Identifying and building business cases for new digital acquisition opportunities and channel expansion. Then testing and scaling these new digital channels.

• Working closely with our CRM Manager to align on acquisition and retention including lead quality, etc.

• Offering creative direction for paid ads and working closely with our Social & Content Lead & Graphic Designer (who create our paid ads in-house) to develop and iterate on what performs.

• Reporting on acquisition performance into the Head of Marketing, and preparing updates for the wider leadership team as needed.

• Line manage two members of the marketing team, supporting their day-to-day work and their development.

Who We’re Looking For:

You’ll be great in this role if you have:

• A strong track record of managing agencies and freelancers including setting clear briefs, holding them accountable and achieving strong commercial outcomes.

• Deep hands‑on knowledge of Google Ads and Meta Ads, and an appetite to scope and test new digital channels as we grow.

• Confidence in owning the strategy even when the execution sits with external partners.

• A Strong instinct for what makes paid creative work. You've provided creative direction for paid channels before, know how to collaborate closely with a creative team member to develop and iterate on ads, and understand that on Meta especially, creative is where performance is won or lost.

Qualifications & Experience:

Essential:

• Experience briefing landing pages and conversion rate optimisation.

• Demonstrable experience in a senior digital marketing, performance marketing or paid acquisition role, ideally in a DTC business with paid spend of 2+ million annually.

• Commercially minded. You think in terms of CAC, ROAS, LTV and profit.

• Strong analytical skills and comfortable with attribution, reporting and forecasting.

Desirable:

• Experience marketing to older audiences (50+)

• Line management experience

What You’ll Get:

• 4-day working week (Monday to Thursday)

• Access to Bright Exchange - enjoy thousands of exclusive employee discounts and perks

• Employee Assistance Programme - confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters

• On-demand professional development - access to BrightHR’s online learning platform to build new skills and support your career progression

• Competitive pay

• Be part of a rapidly growing, friendly UK brand