PPC & Paid Media Manager

RM Technology; Ault Hucknall; Hybrid; GBP 40,000 - 62,000; Full time

Benefits offered by this job

Private medical healthcare

Life assurance

Group Personal Pension Plan

Job summary

RM Group is seeking a Digital Performance Manager to lead paid search and SEO strategies for its education technology brands. The role focuses on optimizing content, technical SEO, and performance analysis to grow visibility, traffic and revenue in a B2B ecommerce context.

You will collaborate with cross‑functional teams, manage PPC campaigns, and report on ROAS and key metrics. This hybrid role is based in Hucknall with two days on site.

Qualifications

• Experience in digital performance management (agency or in‑house), preferably in a large ecommerce store environment.
• Solid understanding of PPC and managing data feeds for Google Shopping.
• Proficient in Google Ads, Bing Ads, Google Analytics, and other data tools.
• Excellent analytical and communication skills.

Responsibilities

• Strategy development: plan and implement a comprehensive SEO and digital advertising strategy to improve rankings, drive traffic and revenue.
• Campaign management: oversee day‑to‑day paid campaigns, budget allocation and ad copy optimization.
• Data driven: use data to identify gaps and opportunities and translate into actionable plans.
• Keyword research and content gap analysis to maximise ROI.
• Management reporting: provide detailed ROAS, conversions and revenue reports to stakeholders.
• A/B testing to identify best performing paid strategies.
• Technical SEO audits: monitor site performance, core web vitals, and implement improvements.
• Content optimization with content and product teams for SEO.
• Outreach and link building to boost domain authority.
• Analytics and trends: monitor GA4/GSC metrics and report to senior management.
• Market and competitor analysis to identify opportunities.

Skills

Digital performance management

SEO

PPC

Google Analytics

Google Ads

Data analysis

Team management

HTML/CSS/JS

Tools

Screaming Frog

Ahrefs

SEMrush

GA4

GSC

Job description

Overview

Would you like to help enrich the lives of learners around the world?

Overview

Would you like to help enrich the lives of learners around the world?

At TTS we aim to give every child, every day, a reason to love learning.

We're proud to have supplied schools and learning environments across the globe with innovative educational resources for 40 years offering over 50,000 resources, of which 6,000 are our own developed IP!

Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools’ and nurseries’ limited budgets and ensuring years of classroom use.

TTS is part of the RM Group – a pioneer in the education technology space, and since 2004, we share a vision to improve education outcomes worldwide.

At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.

RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).

Visit our website to find out more: https://www.tts-group.co.uk/

The education sector is transforming, so this is an exciting time to join RM as a Digital Performance Manager, working in a hybrid capacity, with two days per week based in Hucknall.

We are seeking an experienced Performance Manager to join TTS and drive the success and growth of our paid online marketing campaigns for our market‑leading ecommerce brand in the education sector.

As a member of the digital marketing team, you will play a crucial part in developing optimised content, technical improvements and performance analysis to support our SEO rankings and increase the visibility of our brands.

For paid digital advertising you will be responsible for the strategy, execution, and optimisation of paid search campaigns across various online channels. Your focus will be on maximising return on advertising spend, driving customer acquisition, and contributing to the overall revenue growth of the business.

This is a great opportunity for someone who is passionate about search and has a proven track record of increasing traffic and revenue.

Responsibilities

Job Purpose:

As part of a small and experienced core team, the Digital Performance Manager role is both hands‑on and strategic and your day‑to‑day work will be key to delivering and shaping the future direction and growth of the business.

You will be instrumental in helping to drive and deliver the ambitious TTS SEO and paid advertising strategy and revenue targets. Working across all aspects of SEO including content, technical, outreach and analysis, you’ll be able to deploy your technical skills to good effect in a competitive B2B ecommerce environment.

Working closely with the Senior Digital Acquisition Manager to develop SEO and PPC best practice, lead discussions with internal stakeholders, ensure progress and performance is reported regularly. Including:

• Strategy Development: Develop, plan and implement a comprehensive SEO and digital advertising strategy tailored to the company’s objectives of improving SERPs ranking, driving traffic and generating revenue.
• Campaign Managemen: Manage the day‑to‑day operations of paid campaigns, including budget allocation, bid management and ad copy creative optimisation
• Data Driven: Utilise all available data to seek out gaps and new opportunities and formulate this into an executable strategy. Create detailed quarterly plans across all aspects of SEO with achievements so far and recommendations for the next quarter.
• Keyword Research: Perform keyword research and content gap analysis to identify and optimise content and monitor the performance of keywords to maximise ROI.
• Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.
• A/B Testing: Conduct A/B testing on various campaign elements to identify the best-performing paid strategies.
• Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and SEM Rush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.
• Content Optimisation: Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.
• Outreach Campaign Management: Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.
• Analytics and Reporting: Monitor and analyse daily performance metrics with SEO tools such as GA4 and GSC to understand SEO strategy performance and recognise when action is required. Provide regular updates to senior management.
• Insights & Trends: Analyse website data and also the paid search data to identify insights and keyword trends to achieve first-page search engine rankings
• Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.
• Training and Collaboration: Provide SEO training, support and insights to other members of the merchandise, brand, content and product teams. Collaborate with various departments to align SEO with broader marketing strategies.
• Stay Informed: Keep up to date with the latest industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team

Experience

• Experience in digital performance management (agency or in‑house), preferably in a large e‑commerce store environment.
• Solid understanding of the core aspects of digital performance (content, technical, offsite)
• Solid understanding of the core aspects of PPC and managing data feeds for Google Shopping
• Proficient in the use of Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Google Search Console, Merchant Centre, Ahrefs, Excel and other data tools
• Exceptional analytical skills, with a solid understanding of web metrics and digital analytics with the ability to analyse data and provide actionable insights
• Analytically minded and proficient in the use of Google Analytics, Google Search Console, Ahrefs, Screaming Frog and other SEO tools.
• Solid technical acumen, displaying working knowledge of HTML, CSS, and JavaScript, and understanding how they impact SEO.
• Good ability to evaluate content quality from both an editorial and SEO perspective.
• Experience managing a team, their workflow and assisting in their own professional development.
• Ability to define structured plans, clear communication and foster collaboration to ensure timely delivery of work within an ambiguous, fast paced environment.
• Excellent written and verbal communication skills.
• Willingness to engage in the ways of working in a large, trading‑focused business with the ability to work independently and collaboratively within a cross‑functional and international team structure

What’s in it for you?

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance‑related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at [e-mail].

Unfortunately, we are unable to offer visa sponsorship for this role.