Digital Marketing Manager

Brook Street; Cardiff; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Flexitime

28 days holiday

Company pension

Enhanced sick pay

Cash health plan

Employee discounts

Job summary

Brook Street in Cardiff is looking for an experienced Digital Marketing Manager to drive growth across a diverse portfolio of established and emerging brands. You will own the digital marketing strategy, overseeing SEO, PPC, content, social media, and email campaigns while helping to launch new online ventures and identifying opportunities for growth.

The role offers flexitime, 28 days holiday, a company pension, enhanced sick pay, a cash health plan, and an employee benefits platform with

Qualifications

• Proven experience in a Digital Marketing Manager or similar role.
• Strong SEO expertise across technical, content, and off-site optimisation.
• Experience in managing PPC campaigns and budgets through Google Ads.
• Confident writing engaging, SEO-focused content.
• Strong understanding of website architecture and digital growth strategies.
• Proficient with Google Analytics, Google Ads, and performance reporting.
• Organised, commercially minded, and able to manage multiple priorities.
• Passionate about digital innovation, AI, and emerging technologies.

Responsibilities

• Develop and deliver digital marketing strategies across multiple brands.
• Lead all SEO activity, including technical SEO, content creation, site optimisation, and organic growth.
• Plan, manage, and optimise Google Ads campaigns and budgets.
• Monitor website performance, analytics, rankings, and conversions, implementing improvements where needed.
• Manage website content and user experience across multiple WordPress sites.
• Create engaging content for websites, email campaigns, and social media channels.
• Support the launch of new websites and digital projects.
• Stay ahead of emerging trends, particularly AI and developments in search and digital marketing.
• Manage digital security, website backups, and external specialist partners where required.

Skills

SEO expertise

PPC management

Content writing

Analytics & reporting

Digital strategy

Tools

Google Analytics

Google Ads

WordPress

Job description

Digital Marketing Manager

Drive growth. Shape strategy. Make an impact across multiple brands.

We're looking for an experienced and ambitious Digital Marketing Manager based in Cardiff to lead digital growth across a diverse portfolio of established and emerging brands. This is a fantastic opportunity for someone who enjoys variety, thrives on autonomy, and wants to make a genuine commercial impact.

Working across multiple sectors, you'll own the digital marketing strategy, managing SEO, PPC, website performance, content, social media, and email marketing, while helping launch new online ventures and identifying opportunities for growth.

Key Responsibilities

• Develop and deliver digital marketing strategies across multiple brands.
• Lead all SEO activity, including technical SEO, content creation, site optimisation, and organic growth.
• Plan, manage, and optimise Google Ads campaigns and budgets.
• Monitor website performance, analytics, rankings, and conversions, implementing improvements where needed.
• Manage website content and user experience across multiple WordPress sites.
• Create engaging content for websites, email campaigns, and social media channels.
• Support the launch of new websites and digital projects.
• Stay ahead of emerging trends, particularly AI and developments in search and digital marketing.
• Manage digital security, website backups, and external specialist partners where required.

About You

• Proven experience in a Digital Marketing Manager or similar role.
• Strong SEO expertise across technical, content, and off-site optimisation.
• Experienced in managing PPC campaigns and budgets through Google Ads.
• Confident writing engaging, SEO-focused content.
• Strong understanding of website architecture and digital growth strategies.
• Proficient with Google Analytics, Google Ads, and performance reporting.
• Organised, commercially minded, and able to manage multiple priorities.
• Passionate about digital innovation, AI, and emerging technologies.

What's On Offer?

• Flexitime working pattern (40 hours Monday to Friday).
• 28 days holiday including bank holidays, increasing with service.
• Company pension scheme.
• Enhanced sick pay.
• Cash health plan.
• Employee benefits platform with discounts on gyms, cinema tickets, and retail purchases.
• The opportunity to work across a varied portfolio of brands where no two days are the same.

If you're a proactive digital marketer looking for a role that combines strategy, creativity, and commercial impact, we'd love to hear from you.