Digital Marketing Manager

Confidential; Leigh on Sea; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Hybrid working 3 days in studio

Varied client portfolio

Ownership of SEO & paid search

Strong web team collaboration

Job summary

Swan Creative, a Leigh-on-Sea based creative agency, is seeking a hands-on Digital Marketing Manager to own SEO and paid search initiatives across clients. You will also manage WordPress content and collaborate with specialists across social, brand, and web to deliver integrated digital campaigns.

Ideal candidates have 3+ years in digital marketing, strong SEO and Google Ads experience, and comfort with GA4, GSC, GTM and AI tools to optimise performance.

Qualifications

• 3+ years of professional digital marketing experience, ideally in an agency or varied environment.
• Strong experience in SEO and managing Google Ads and paid search.
• Experience writing and optimising blogs and website content.
• Good working knowledge of GA4, Google Search Console and Google Tag Manager.
• Experience using AI tools within digital marketing workflows.

Responsibilities

• Develop and deliver SEO strategies, including technical, on-page and content-led optimisation.
• Create, manage and optimise Google Ads, particularly paid search campaigns.
• Research keywords, competitors and search opportunities.
• Plan, write and optimise blogs and website content in line with SEO strategy; manage client websites and landing pages via WordPress.
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities.
• Monitor leads, conversions, acquisition costs and ROAS.
• Translate client objectives into practical digital strategies and campaign plans.
• Report on performance and communicate recommendations to clients.
• Collaborate with social media, creative, brand, and web specialists on integrated campaigns.
• Utilise AI tools in day-to-day workflows.

Skills

SEO

Google Ads

Content writing

Analytical skills

Client management

Tools

WordPress

GA4

Google Search Console

Google Tag Manager

AI tools

Job description

Digital Marketing Manager

Salary: £30,000 to £40,000 DOE
Location: Leigh-on-Sea, Essex
Working pattern: Full-time, Hybrid, 3 days in Studio/Office.

About the Role

We're looking for an experienced, hands‑on Digital Marketing Manager to join our creative agency and work across a varied portfolio of clients.

The core of the role is SEO and Google Ads, so you'll need strong practical experience delivering, managing and optimising organic and paid search performance.

You'll also manage website content through WordPress, including creating and updating pages, landing pages and blogs as part of wider SEO and digital strategies.

You'll work directly with clients and alongside specialists across social media, creative, brand and web to deliver joined‑up digital activity.

This is a hands‑on role. You'll need demonstrable experience across SEO and Google Ads and be able to discuss real examples of work you've personally delivered and the results you've achieved.

Key Responsibilities

• Develop and deliver SEO strategies, including technical, on‑page and content‑led optimisation
• Create, manage and optimise Google Ads, particularly paid search campaigns
• Research keywords, competitors and search opportunities
• Plan, write and optimise blogs and website content in line with SEO strategyManage and update client websites, pages and landing pages through WordPress
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities
• Monitor leads, conversions, acquisition costs and return on marketing spend
• Translate client objectives into practical digital strategies and campaign plans
• Report on performance and clearly communicate recommendations to clients
• Work alongside our social media, creative, brand and web specialists on integrated campaigns
• Use AI tools effectively as part of day‑to‑day digital marketing, research, analysis and content workflows

About You

• 3+ years' professional digital marketing experience, ideally within an agency or similarly varied environment
• Strong, demonstrable experience in SEO, and managing Google Ads and paid search
• Practical experience managing content through WordPress
• Experience writing and optimising blogs and website content
• Good working knowledge of GA4, Google Search Console and Google Tag Manager
• Experience using AI tools effectively within digital marketing workflows
• Strong analytical skills and the ability to turn data into practical insight and recommendations
• A good understanding of lead gen, conversions, CPA and ROAS/ROMS
• Confidence working directly with clients and managing multiple accounts and priorities

Additional Experience

• AI search, generative search and emerging search behaviour
• Meta Ads and other paid social platforms
• Organic social media management
• Email marketing, CRM and marketing automation
• LinkedIn and other digital advertising platforms
• Lead generation and conversion optimisation
• Editorial and content planning
• Creative campaign strategy
• Briefing developer, graphic design, video or photography teams
• Contributing to new business proposals and pitches
• Knowledge of popular web coding languages
• Knowledge of UI/UX

About Swan Creative

We're a creative agency based in Leigh-on-Sea, bringing together strategy, brand, creative, digital and technology.

You'll work across a varied portfolio of clients alongside specialists in social media, creative, brand and web, with the opportunity to take ownership of search performance and contribute to wider digital strategy.

What You'll Get

• £30,000 to £40,000 salary, depending on experience
• Full-time hybrid working, 3 days in the studio and 2 days remote
• A varied portfolio of clients and sectors
• An established creative, social and web team to work alongside
• Ownership of SEO and paid search performance
• The opportunity to contribute to wider digital strategy and help develop our digital offering