Digital Marketing Manager

Ian Macleod Distillers Ltd; Broxburn; On-site; GBP 42,000 - 54,000; Full time

Job summary

Ian Macleod Distillers is seeking a Digital Marketing Manager on a 12-month fixed-term contract to provide maternity cover. You will own a broad digital marketing remit, including CRM, paid media, e-commerce and customer engagement, and work closely with Brand, Sales and external partners to drive performance.

The role requires a curious marketer who blends creativity with data, spotting opportunities and delivering campaigns that drive real business results across websites and online channels.

Qualifications

• Experience across digital marketing, CRM and paid media.
• Experience with customer engagement and digital journeys.
• Familiarity with CRM, CMS and email platforms.

Responsibilities

• Own a broad digital marketing remit including website content/performance and ecommerce support.
• Plan and optimise paid social campaigns, budgets, and campaign effectiveness.
• Drive CRM best practice and support data governance and audience segmentation.
• Deliver engaging email campaigns and automated customer journeys.
• Collaborate with Brand, Sales and external agencies to enhance digital presence.

Skills

Digital marketing

CRM

Paid media

Email marketing

Analytics

Stakeholder management

Project management

Tools

Microsoft Dynamics

Magento

Power Automate

Job description

At Ian Macleod Distillers, we've built our reputation by doing things the right way. As one of Scotland's leading family-owned spirits businesses, we're proud of our heritage, passionate about our brands and ambitious about our future.

But what really sets us apart is our people.

When you join us, you're not just joining a business. You're joining a team that's collaborative, down-to-earth, talented and genuinely committed to helping each other succeed. That's what we mean when we say you'll be In Good Company.

We're now looking for a Digital Marketing Manager to join us on a 12-month fixed-term contract to provide maternity cover and play a key role in driving our digital marketing performance across CRM, paid media, e-commerce and customer engagement.

If you're a curious marketer who loves combining creativity with data, enjoys spotting opportunities others might miss and gets a buzz from seeing campaigns deliver real commercial results, we'd love to hear from you.

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The Opportunity

This isn't a role where you'll be sitting on the sidelines.

You'll be at the heart of shaping how our brands connect with consumers online, creating meaningful customer journeys and helping us make smarter, more informed marketing decisions.

One day you could be launching a high-performing paid social campaign, the next optimising an email journey, analysing customer behaviour or exploring new ways to enhance the digital experience across our websites and online channels.

You’ll work closely with colleagues across Brand, Sales and external agency partners, giving you the opportunity to influence, collaborate and make a genuine impact.

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What you'll be doing

You'll take ownership of a broad and varied digital marketing remit, including:

Creating seamless digital experiences

• Managing and optimising website content and performance
• Developing landing pages and customer journeys that drive engagement and conversion
• Supporting e-commerce activity and identifying opportunities for growth
• Working with agency partners to continually improve our digital presence

Driving performance through paid media

• Planning, delivering and optimising paid social campaigns
• Managing budgets and measuring campaign effectiveness
• Identifying new audience opportunities and emerging digital trends
• Using insight and performance data to maximise return on investment
• Delivering engaging email campaigns and automated customer journeys
• Managing audience segmentation and customer data
• Driving CRM best practice and supporting data governance
• Acting as a key contact for Microsoft Dynamics CRM
• Turning customer insights into meaningful actions

Helping us continuously improve

• Reporting on campaign performance and digital effectiveness
• Identifying innovative ways to enhance the customer experience
• Supporting colleagues with CRM knowledge and system adoption
• Contributing ideas that help us stay ahead in an ever-evolving digital landscape

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What you'll bring

We're looking for someone who combines strong digital marketing expertise with commercial thinking and a proactive approach.

You’ll likely have:

• Experience across digital marketing, CRM and paid media
• A strong understanding of customer engagement and digital customer journeys
• Experience using CRM, CMS and email marketing platforms
• Knowledge of paid social advertising and campaign optimisation
• Strong analytical skills and confidence working with data
• The ability to manage multiple priorities while maintaining attention to detail
• Excellent communication and stakeholder management skills

If you have experience with Microsoft Dynamics, Magento, Power Automate or digital design tools, that's a bonus, but not essential.

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Proudly supporting the #OpenToWork movement.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.