Digital Marketing Lead Gen Executive

Commercial Recruitment; Peterborough; On-site; GBP 25,000 - 28,000; Full time

Job summary

Commercial Recruitment is seeking a Lead Generation Executive to join our client’s growing marketing team in Peterborough. This office-based role focuses on identifying new business opportunities, making outbound calls, emailing prospects and presenting the company’s digital marketing services.

You will work closely with the Marketing Account Management team to generate high-quality leads, qualify potential clients and arrange appointments for the Account Management team.

Qualifications

• Commercially driven and motivated by achieving targets.
• Experience making outbound calls and conversations with decision makers.
• An understanding of digital marketing, social media or online advertising.
• Previous experience in lead generation, telesales, business development, appointment setting or sales.

Responsibilities

• Proactively identify and contact potential new business clients
• Make outbound calls and communicate with prospective clients by email
• Introduce the company's digital marketing and advertising services
• Qualify prospective clients and establish their marketing requirements
• Generate high-quality leads and arrange appointments for the Account Management team
• Build and maintain strong relationships with prospective clients
• Research businesses to identify suitable opportunities
• Maintain accurate records of leads, conversations and opportunities
• Follow up leads and enquiries to maximise conversion opportunities
• Work closely with the Marketing Account Managers to ensure a smooth handover of qualified leads
• Keep up to date with developments in digital marketing and social media
• Achieve agreed lead generation and appointment-setting targets

Job description

Commercial Recruitment is seeking a Lead Generation Executive to join our client’s growing marketing team in Peterborough. This office-based role focuses on identifying new business opportunities, making outbound calls, emailing prospects and presenting the company’s digital marketing services.

You will work closely with the Marketing Account Management team to generate high-quality leads, qualify potential clients and arrange appointments for the Account Management team.