Marketing & Lead Generation Executive

Bridge Recruitment Group Ltd; Greater London; On-site; GBP 35,000 - 40,000; Full time

Job summary

Bridge Recruitment Group Ltd is seeking a Marketing & Lead Generation Executive in London. The role combines creative marketing with a focus on lead generation to drive new business and support the sales function.

You will manage social channels, create compelling content, and oversee multiple campaigns using SEO, PPC and email marketing. This position offers a full-time, permanent contract with benefits and a clear path to grow the marketing function.

Qualifications

• Previous experience in a marketing, lead generation or sales-focused marketing role.
• Strong commercial mindset with understanding of how marketing activity contributes to sales growth.
• Experience managing social media and digital marketing campaigns.
• Knowledge of SEO, PPC, email marketing and online lead generation.
• Interest in using AI and emerging technologies to improve marketing performance.
• Strong copywriting and content creation skills.
• Excellent presentation and written communication skills.
• Confidence working closely with sales teams and senior stakeholders.
• Strong organisational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Developing and expanding the company's brand profile across social media channels.
• Creating and maintaining marketing collateral and promotional materials.
• Maintaining, refreshing and developing website content.
• Producing engaging content including blogs, videos, case studies and social media posts.
• Managing and improving multiple lead-generation channels.
• Using AI, SEO, PPC and email marketing campaigns to generate new business opportunities.
• Supporting the sales team by identifying prospects and securing new business appointments.
• Monitoring campaign performance and maximising return on marketing activity.
• Coordinating applications for relevant industry awards.
• Collecting and developing client testimonials.
• Writing customer case studies and success stories.
• Supporting wider marketing and sales projects.
• Producing professional presentations and written content for both internal and external use.

Skills

Marketing

Lead generation

Sales oriented

Social media management

SEO

PPC

Email marketing

Copywriting

Content creation

Job description

Role: Marketing & Lead Generation Executive

Salary: £35-40k plus benefits

Job Status: Full Time/ Permanent

Location: London

Vacancy Reference: VR/05478

Role Description:

Our client is seeking a dynamic and commercially minded Marketing & Lead Generation Executive with a strong sales focus to join their growing team. This is an excellent opportunity for someone who can combine creative marketing skills with a clear understanding of lead generation and new business development.

The successful candidate will play a key role in strengthening the company's brand awareness, generating qualified sales opportunities, and supporting the wider sales function through targeted marketing activity.

The Role:

Key responsibilities will include:

• Developing and expanding the company's brand profile across social media channels
• Creating and maintaining marketing collateral and promotional materials
• Maintaining, refreshing and developing website content
• Producing engaging content including blogs, videos, case studies and social media posts
• Managing and improving multiple lead-generation channels
• Using AI, SEO, PPC and email marketing campaigns to generate new business opportunities
• Supporting the sales team by identifying prospects and securing new business appointments
• Monitoring campaign performance and maximising return on marketing activity
• Coordinating applications for relevant industry awards
• Collecting and developing client testimonials
• Writing customer case studies and success stories
• Supporting wider marketing and sales projects
• Producing professional presentations and written content for both internal and external use

The Candidate:

They are looking for someone who can demonstrate:

• Previous experience in a marketing, lead generation or sales-focused marketing role
• A strong commercial mindset with an understanding of how marketing activity contributes to sales growth
• Experience managing social media and digital marketing campaigns
• Knowledge of SEO, PPC, email marketing and online lead generation
• An interest in using AI and emerging technologies to improve marketing performance
• Strong copywriting and content creation skills
• Excellent presentation and written communication skills
• Confidence working closely with sales teams and senior stakeholders
• Strong organisational skills and the ability to manage multiple projects simultaneously
• A proactive and results-driven approach
• Experience within commercial cleaning, facilities management, property services or another B2B service environment would be advantageous.

Package:

• Opportunity to join an established and growing business
• Varied role covering digital marketing, content, lead generation and sales support
• Scope to develop and shape the company's marketing and lead-generation strategy

This is a great opportunity for an ambitious marketing professional who enjoys combining creative marketing with measurable lead generation and commercial results.