Marketing & Lead Generation Executive

Confidential; Greater London; On-site; GBP 35,000 - 40,000; Full time

Job summary

Confidential is seeking a Marketing & Lead Generation Executive in London. The role combines creative marketing with lead generation and sales support to strengthen brand awareness and generate qualified opportunities.

The ideal candidate will manage social media, develop content, optimise campaigns using SEO, PPC and email marketing, and collaborate with the sales team to secure new business appointments. A dynamic, results-driven marketer is essential.

Qualifications

• Experience in marketing, lead generation or sales-focused marketing.
• Strong copywriting and content creation skills.
• Excellent presentation and written communication abilities.
• Commercial mindset driving marketing to sales growth.
• Experience managing social media and digital campaigns.
• Knowledge of SEO, PPC and email marketing for lead gen.

Responsibilities

• Develop and expand brand profile across social media channels.
• Create and maintain marketing collateral and promotional materials.
• Refresh and develop website content.
• Produce engaging content (blogs, videos, case studies, social posts).
• Manage and improve multiple lead-generation channels.
• Use AI, SEO, PPC and email campaigns to generate opportunities.
• Support sales by identifying prospects and setting appointments.
• Monitor campaign performance and ROI of marketing activity.
• Coordinate applications for industry awards.
• Collect client testimonials and write case studies.
• Support wider marketing and sales projects.
• Produce professional presentations and written content for internal/external use.

Skills

Commercial mindset

Copywriting & content creation

Presentation & written communication

Proactive & results-driven

Social media & digital marketing

SEO, PPC & email marketing

Lead generation & sales alignment

Ability to manage multiple projects

Stakeholder management

Job description

Role: Marketing & Lead Generation Executive

Salary: £35-40k plus benefits

Job Status: Full Time/ Permanent

Location: London

Vacancy Reference: VR/05478

Role Description:

Our client is seeking a dynamic and commercially minded Marketing & Lead Generation Executive with a strong sales focus to join their growing team. This is an excellent opportunity for someone who can combine creative marketing skills with a clear understanding of lead generation and new business development.

The successful candidate will play a key role in strengthening the company's brand awareness, generating qualified sales opportunities, and supporting the wider sales function through targeted marketing activity.

The Role:

Key responsibilities will include:

• Developing and expanding the company's brand profile across social media channels
• Creating and maintaining marketing collateral and promotional materials
• Maintaining, refreshing and developing website content
• Producing engaging content including blogs, videos, case studies and social media posts
• Managing and improving multiple lead-generation channels
• Using AI, SEO, PPC and email marketing campaigns to generate new business opportunities
• Supporting the sales team by identifying prospects and securing new business appointments
• Monitoring campaign performance and maximising return on marketing activity
• Coordinating applications for relevant industry awards
• Collecting and developing client testimonials
• Writing customer case studies and success stories
• Supporting wider marketing and sales projects
• Producing professional presentations and written content for both internal and external use

The Candidate:

They are looking for someone who can demonstrate:

• Previous experience in a marketing, lead generation or sales-focused marketing role
• A strong commercial mindset with an understanding of how marketing activity contributes to sales growth
• Experience managing social media and digital marketing campaigns
• Knowledge of SEO, PPC, email marketing and online lead generation
• An interest in using AI and emerging technologies to improve marketing performance
• Strong copywriting and content creation skills
• Excellent presentation and written communication skills
• Confidence working closely with sales teams and senior stakeholders
• Strong organisational skills and the ability to manage multiple projects simultaneously
• A proactive and results-driven approach
• Experience within commercial cleaning, facilities management, property services or another B2 B service environment would be advantageous.

Package:

• Opportunity to join an established and growing business
• Varied role covering digital marketing, content, lead generation and sales support
• Scope to develop and shape the company's marketing and lead-generation strategy

This is a great opportunity for an ambitious marketing professional who enjoys combining creative marketing with measurable lead generation and commercial results.