Digital Marketing Lead

JR United Kingdom; Milton Keynes; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Lead to spearhead their marketing strategy in the B2B technology sector. This role involves executing impactful digital campaigns, focusing on email marketing, SEM, and paid media to generate quality leads and enhance brand visibility. You'll collaborate with various teams to align marketing efforts with business goals while managing budgets for optimal ROI. With a strong emphasis on measurable results, this position offers the chance to contribute significantly to a rapidly growing business. If you thrive in a dynamic environment and are passionate about digital marketing, this opportunity is for you.

Benefits

Up to 30 days holiday + 8 bank holidays

Contributory pension salary exchange

Life assurance

Employee assistance programme

Professional membership contributions

Cycle to work scheme

Retail discounts

Qualifications

• 2-4 years of digital marketing experience focused on B2B.
• Experience with email marketing and SEM in a tech environment.

Responsibilities

• Execute digital marketing strategy targeting B2B technology market.
• Lead email marketing campaigns and manage SEM strategies.

Skills

Digital Marketing

Email Marketing

Search Engine Marketing (SEM)

Paid Media

Analytics

Tools

HubSpot

Marketo

Pardot

Job description

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Hybrid - 2 days in Milton Keynes per week

B2B Technology solutions

2- 4 years+ digital marketing experience needed

We're looking to speak with B2B digital marketing professionals who have had a particular focus on measurable campaigns activity. If you've worked heavily within email marketing, analytics and social media (with a paid media focus) this role could be one to consider.

The business in question is leading global provider of technology solutions which push businesses to innovate and optimize their processes. In short, it's B2B technology... and as such, people with a B2B solutions lead tech industry background will be favored.

As their Digital Marketing Lead, you will be instrumental in executing their digital marketing strategy to generate high-quality leads, build brand awareness, and support their ambitious growth objectives which are already very impressive.

You will be responsible for leveraging a range of digital channels, with a strong focus on email marketing, SEM, and paid media, to effectively reach and engage their target audience.

Responsibilities:

• Execution of digital marketing strategy aligned with the client's overall business goals and targeting the B2B solutions lead technology market.
• Lead and execute email marketing campaigns from concept to deployment and analysis, including list segmentation, content creation (in collaboration with content teams), automation workflows, and performance reporting.
• Manage and optimize their Search Engine Marketing (SEM) strategy, including keyword research, campaign creation, bid management, and performance monitoring across platforms like Google Ads.
• Plan, execute, and manage paid media campaigns across various channels (e.g., LinkedIn Ads, industry-specific platforms) to drive targeted traffic, generate leads, and increase brand visibility.
• Track, analyze, and report on the performance of all digital marketing activities, providing regular insights and recommendations for continuous improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI across all campaigns.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the B2B technology space.
• Collaborate closely with sales, product marketing, and content teams to ensure alignment and maximize the impact of marketing efforts.

Requirements (ideally):

• Proven experience (2-3+ years) in a digital marketing role, with a strong focus on email marketing, SEM (Google Ads), and paid media (LinkedIn Ads preferred) within a B2B technology environment.
• Some proficiency in email marketing platforms (e.g., HubSpot, Marketo, Pardot) and marketing automation principles would be a big bonus.
• Solid understanding of SEO principles and best practices.

What they offer:

The package is strong, and it represents another good example of a global B2B business who are able to retain and develop their staff internally.

• Up to 30 days holiday + 8 bank holidays
• Contributory pension salary exchange
• Life assurance
• Employee assistance programme
• Professional membership contributions
• Cycle to work scheme and retail discounts

If this role seems to be of interest, please do click 'apply' and we promise to review your profile in due course (within 24 hours of submission).

N8 only work on exclusive or retained recruitment projects. With this in mind, if you apply, you'll be part of a thorough, controlled and streamlined recruitment process. May fortune forever be in your favor ?