Head of Marketing Strategy

We have an exciting opportunity for a passionate Head of Marketing Strategy to join House of CB.

The Head of Marketing Strategy will develop a long-term marketing strategy and oversee brand marketing and creative direction across all channels for the development of the HOCB brand.

JOB DESCRIPTION

We are seeking a dynamic Head of Marketing Strategy to lead our marketing initiatives. The role involves developing comprehensive marketing strategies, managing brand campaigns, and guiding creative direction to elevate the HOCB brand.

RESPONSIBILITIES

• Develop and maintain an annual marketing calendar, collaborating with founders and stakeholders to expand reach and enhance brand affinity.
• Work closely with creative, marketing, and sales teams to create advertising campaigns and promotions, ensuring effective execution to drive results.
• Create and manage budgets for marketing research to inform strategic decisions.
• Coordinate marketing projects from inception to completion.
• Oversee brand marketing campaigns post-implementation.
• Communicate marketing plans effectively within the team.
• Develop go-to-market strategies and tactics for impactful product launches aligned with business KPIs.
• Lead global marketing strategies, including creative campaigns, partnerships, and retail expansion, to increase international presence.
• Initiate and execute innovative partnerships that reinforce brand messaging.
• Collaborate with the marketing team across verticals, providing strategic support and channel expertise.
• Establish short-term and long-term KPIs for social media and e-commerce platforms.
• Analyze social media and Google Analytics data to derive consumer insights.
• Lead brainstorming sessions, providing clear briefs and real-time feedback for campaign development.

SKILLS AND EXPERIENCE

• Minimum 5 years of senior marketing experience, preferably in Fashion or Beauty sectors.
• Proven ability to develop and scale marketing strategies from startup to growth stages.
• Strong expertise across digital marketing, shopper marketing, content creation, copywriting, print, social media, branding, and campaigns.
• Leadership experience, including team recruitment and management.
• Experience managing marketing budgets effectively.

WHO WE ARE

House of CB is a brand created for real women, by women, celebrating identity and femininity. Founded by 17-year-old Conna Walker, we have a significant online presence, multiple stores in the UK and USA, and concessions in Australia.

We are an Equal Opportunity Employer, welcoming applicants of all backgrounds, genders, and abilities.