Digital Marketing Lead

Xceptor; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative and forward-thinking organization is seeking an experienced B2B Digital Marketing Lead to join their dynamic team. This role involves hands-on digital marketing execution, including website management, campaign analysis, and optimization of paid media strategies. With a focus on data-driven decision-making, you'll have the opportunity to contribute to a collaborative environment and drive impactful marketing initiatives. If you're passionate about marketing in the financial sector and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• Experience in B2B marketing, preferably in Financial Services.
• Hands-on experience with Paid Media campaigns and website management.

Responsibilities

• Manage website updates and optimize performance through A/B testing.
• Support Paid Media execution across various platforms.

Skills

B2B Marketing

Data-Driven Marketing

SEO Optimization

Campaign Analysis

Communication Skills

Education

Degree in Marketing or Related Field

Tools

HubSpot

Google Analytics

LinkedIn Campaign Manager

Job description

Join us in transforming data into insightful solutions.

Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust.

We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project.

Our People are subject matter experts. We understand our client’s challenges and we’ve got the experience and knowledge to solve them. Our talented team has a deep understanding of the unique challenges of the industry - we can empathise, engage, and speak the same language as our clients.

Our Vision is to be the leading platform for automating data flows.

Our Mission is to empower business users within Financial Institutions to build automated processes that deliver trusted data.

Our Values were created by our people, and speak to both who we are, and who we aspire to be. Ambition is in our DNA, and we embrace any opportunities ahead. Our curiosity and desire to grow drives us to learn from our customers and those around us. Our people are empowered, accountable, and deliver. We pull together, step up and focus on outcomes. The brilliance of our people makes a positive difference.

The Role

We’re on the lookout for an experienced B2B Digital Marketing Lead to support the marketing team with our digital marketing execution. This is a busy, exciting and varied role where you’ll have the opportunity to get involved with all aspects of digital marketing. You’ll be working on a highly collaborative, supportive team where you’ll have access to the tools, technology, and support to succeed in your role. As someone with well-rounded digital experience and a data-driven mindset, you’ll be confident getting hands on with our CMS to make website updates, and you’ll know your way around LinkedIn Campaign Manager and Google Analytics.

Key Responsibilities

• Carry out regular website updates through our CMS, Hubspot. You’ll also be involved with optimising our website performance through A/B testing and on-site personalisation
• Support the team with Paid Media execution and optimisation across Display, LinkedIn and Search
• Account Based Marketing: support the wider team with our ABM execution to drive engagement across the buyer journey
• Keyword research and on-page SEO optimisation
• Campaign analysis and reporting: You’ll share insights and recommendations with the wider marketing team so we’re constantly optimising and improving our activities and programmes
• Support the team as required on ad-hoc activities, for example assisting with webinar execution

Required Education & Experience

• A background in B2B marketing – ideally in Financial Services or Fintech
• An understanding of software sales marketing would be beneficial
• Hands-on experience with the creation and execution of Paid Media campaigns
• Website management experience with Hubspot or similar CMS
• A data driven approach to marketing. Confident analysing and sharing insights on campaign and content performance
• Superior communication, writing, and editing skills in English
• Able to manage multiple projects and deadlines with a strong sense of urgency and attention to detail
• Keen to work for an agile, dynamic, and entrepreneurial business
• Self-motivated with a strong work ethic
• Teamwork
• Customer Centricity
• Communication with Impact
• Strategic Orientation
• Results Driven

#LI-LM1#LI-Hybrid

This is a great opportunity to join an innovative, fast-paced, highly collaborative, and forward-thinking organisation, during a significant growth phase. Xceptor is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.

Please note:

• Xceptor works with clients in financial services and our offers of employment are subject to the satisfactory completion of background checks, which includes criminal record checks, and credit reference checks.
• If you have any employment gaps exceeding three months within the last six years, we will request additional information and evidence to clarify those periods.

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We’re ambitious and innovative, empowered to collaborate effectively to deliver quality outcomes for each of our clients. These are the values that drive who we are and how we work.