Sales & Digital Marketing Lead

Dharma Centre for Workplace Wellbeing Ltd; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

Join a purpose-driven company as a Sales & Digital Marketing Lead, where you'll drive the growth of a digital academy and subscription platform. This role offers a unique blend of strategic and hands-on work, allowing you to own the subscription growth funnel and engage with HR professionals and business leaders. With a base salary of £40K, plus bonuses and profit-sharing, you'll have the opportunity to make a real impact on workplace wellbeing. If you're passionate about helping people thrive and want to grow into a Head of Sales & Marketing role, this is the perfect opportunity for you.

Benefits

Bonus scheme

Profit sharing

Fully remote work

Flexible working hours

Creative freedom

Purpose-driven work

Supportive culture

Qualifications

• Proven experience in selling digital subscriptions and memberships.
• Strong skills in funnel building and campaign management.
• Data-driven mindset with a focus on analytics.

Responsibilities

• Own the subscription growth funnel from awareness to retention.
• Drive lead generation through events and partnerships.
• Lead B2B social media presence and content strategy.

Skills

Selling digital subscriptions

Funnel building

Campaign management

Email marketing

Conversion rate optimisation

Data analysis

B2B social media engagement

Tools

Kajabi

Teachable

Memberful

Job description

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Remote (Preferably UK-based) | £40K base + Bonus (up to 2x base salary) + Profit Sharing | B2B Digital Subscriptions | Growth Path to Head of

Are you a strategic doer with a proven track record in selling digital subscriptions through high-performing funnels, compelling campaigns, and conversion-focused content? Do you want to join a purpose-led business making workplaces healthier, more human, and more sustainable?

Dharma Centre for Workplace Wellbeing is looking for a Sales & Digital Marketing Lead to help us scale our digital academy and subscription platform.

About the Role

You’ll take full ownership of Dharma Academy’s subscription growth funnel — from awareness and lead generation to conversion and retention. This role blends strategy and execution. You’ll work directly with the founder, B2B global marketing agency and the Dharma team to:

• Build and optimise digital funnels that convert
• Own CRM systems, nurture sequences, and campaign analytics
• Optimise the membership site experience
• Drive lead generation through events, referrals, and partnerships
• Lead our B2B social media presenceby creating and executing strategic content that builds brand awareness, nurtures leads, and drives engagementwith HR professionals, wellbeing leads, and business leaders

You’ll be at the heart of our growth engine, with autonomy and a clear opportunity to grow into a Head of Sales & Marketing role as Dharma scales.

About You

We’re looking for someone who brings a strong combination of strategic thinking and hands-on capability. You’ll likely have:

• Proven experience selling digital subscriptions (SaaS, e-learning, memberships, etc.)
• Strong skills in funnel building, campaign management, email marketing, and conversion rate optimisation
• A data-driven mindset with a sharp eye for analytics and performance
• A self-led approach with the confidence to take initiative and drive results
• Alignment with our purpose and values — you care about wellbeing, impact, and helping people thrive
• Lead our B2B social media presence by creating and executing strategic content that builds brand awareness, nurtures leads, and drives engagement

Bonus Points if You Have:

• Experience with platforms like Kajabi, Teachable, or Memberful
• Knowledge of workplace wellbeing or mental health
• Experience working in a purpose-led startup or growth-stage business

What Success Looks Like in Your First Year

By the end of year one, success in this role will include:

• Subscriber Growth: At least 900 new active paying members with reduced churn and a clear growth trajectory
• Funnel Conversion: A fully implemented funnel converting at 3–5% from lead to subscriber
• Lead Generation: 3,000 qualified leads generated across organic, paid, and partnership channels
• Campaign Performance: Minimum of 8 high-performing campaigns, each with measurable KPIs and learning reviews
• Retention & Engagement: Churn reduced to below 5%, and email engagement rates above 40%
• Social Media: Consistent, engaging B2B social media presencethat increases our LinkedIn follower count by at least 30% in six months, doubles monthly engagement from HR professionals and wellbeing leads, and generates a minimum of 100 qualified clicks per month to our landing pages and subscription offers

What We Offer

• £40K base salary + bonus scheme (up to 2x base salary)
• Profit-sharing opportunities
• Fully remote and flexible working
• Creative freedom and direct collaboration with the founder
• Purpose-driven work with real social impact
• A supportive, evolving culture rooted in wellbeing

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Sales and Business Development

• Industries

  Business Consulting and Services

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