Digital Marketing Lead

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a creative Digital Marketing Lead to enhance their BD & Marketing team. This role is pivotal in driving growth and promoting the firm through innovative digital strategies. You will collaborate closely with lawyers to create compelling content across multiple platforms, manage advertising campaigns, and lead digital development projects. If you're a proactive self-starter with a passion for law and digital marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Strong B2B marketing skills in a professional service environment.
• Proficiency in digital marketing tools and platforms.

Responsibilities

• Develop engaging content for various digital channels.
• Oversee production of digital marketing tools and campaigns.
• Analyze and report on digital performance metrics.

Skills

Social Media Management

Google Analytics

Content Creation

Project Management

Data Analysis

Communication Skills

Google Ads

WordPress

Canva

Tools

Hootsuite

Google Analytics

Google Ads

WordPress

Canva

Job description

Social Network Login/Join

Ambition is currently supporting a law firm seeking an ambitious and creative Digital Marketing Lead to join their dynamic BD & Marketing team. This role involves working closely with the firm's lawyers to drive growth, win new work, and promote the firm in its chosen markets. Reporting to the Director of BD & Marketing, this position will play a key role in shaping the firm's marketing and digital strategy.

Key Responsibilities:

1. Content Creation: Develop engaging visual and written content for the website, email newsletters, social media, intranet, and other channels.
2. Project Management: Oversee the production of podcasts, videos, webinars, and other online tools.
3. Social Media Management: Increase reach and engagement across all social media platforms.
4. Advertising Campaigns: Establish and manage paid advertising campaigns.
5. Digital Development: Lead website and digital development projects in collaboration with the external digital agency.
6. Internal Communications: Enhance internal communications channels.
7. Performance Analysis: Analyse and report on the performance of digital channels.

Skills and Attributes:

• Proficiency in social platforms, Hootsuite, Google Analytics, Google Ads, WordPress, Canva, and more.
• Self-starter with a proactive attitude and strong organisational skills.
• Excellent communication skills, both written and spoken.
• Strong data analysis and reporting skills.
• Design skills are a plus.
• Hybrid Working (three days in the office, two remotely).

To be considered for the role, candidates must have strong B2B marketing skills—preferably in a professional service environment—and a passion for law and digital marketing.