Digital Marketing Executive

MetaGedu Apprenticeships; Birmingham; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

CIM qualification

Mentorship from leaders

Leadership development plan

AI tools exposure

Supportive team

Job summary

MetaGedu Apprenticeships in Birmingham is seeking a Digital Marketing Executive to drive brand awareness, engagement, and qualified inbound leads through our digital channels for the employer network and apprenticeship enrollment.

This role is ideal for a recent graduate or someone with 1–2 years of digital marketing experience, requiring CMS, CRM, GA4 familiarity, and email automation know-how. The position is fully on-site in Birmingham with opportunities to grow into marketing leadership.

Qualifications

• Degree in Marketing, Business, Communications or related field, OR 1–2 years in a digital marketing role.
• Familiarity with CMS platforms, CRM systems and email automation tools.
• Strong numerical and analytical skills with GA4 exposure.
• Understanding of lead generation, audience segmentation, and the digital customer journey.
• Excellent written and verbal communication with detail orientation.

Responsibilities

• Manage and update website content using a CMS; build campaign landing pages with SEO best practices.
• Design and deliver targeted email campaigns and automated workflows; segment B2B audiences.
• Support CRM database and ensure inbound leads are captured, qualified and routed.
• Use GA4 to monitor traffic and ROI; produce performance reports with actionable insights.
• Create and publish engaging B2B content on social media; track engagement and trends.
• Collaborate with marketing, sales and operations to align lead-gen strategies and brand messaging.
• Familiar with Umbraco, HubSpot, Mailchimp, or SFMC; basic HTML/CSS; landing page builders.

Skills

Digital marketing

SEO

Email campaigns

GA4 analytics

CMS management

CRM platforms

B2B marketing

Education

Marketing/Communications degree

Tools

Umbraco

HubSpot

Mailchimp

Salesforce Marketing Cloud

Job description

At MetaGedu Apprenticeships, we do things differently, delivering a tailored solution that allows you to meet the challenges of recruiting, upskilling, and developing the right talent for your business needs.

About the Role:

We are looking for a curious, analytical, and driven Digital Marketing Executive to join our B2B marketing team in Birmingham. In this role, you will play a key part in driving brand awareness, engagement, and qualified inbound leads through our digital channels to grow our employer network and apprenticeship enrollment.

This position is ideal for a recent graduate looking to launch their career or someone with 1 to 2 years of experience in a digital marketing role who wants to develop into a future marketing leader.

Please Note: This role will be fully based On-site in Birmingham.

Key Responsibilities:

• Manage and update website content using our CMS (e.g., Umbraco). Build and optimize campaign landing pages and ensure all digital content is user-friendly, accurate, and aligned with SEO best practices.
• Design, schedule, and deliver targeted email marketing campaigns and automated workflows. Segment B2B audiences and test subject lines, content, and calls to action to drive open and click-through rates.
• Support our CRM database (e.g., HubSpot, Salesforce). Track and manage inbound leads, ensuring they are accurately captured, qualified, and routed to the Business Development team.
• Utilize Google Analytics 4 (GA4) and digital platform data to monitor website traffic, conversion trends, and campaign ROI. Produce regular performance reports and turn data into actionable recommendations to optimize campaign performance.
• Support MetaGedu’s social media channels by creating, scheduling, and publishing engaging B2B content while tracking audience engagement and emerging platform trends.
• Work closely with marketing, sales, and operations teams to align lead-generation strategies, maintain brand messaging consistency, and experiment with new marketing tools and AI capabilities.
• Degree in Marketing, Business, Communications, or a related discipline, OR 1–2 years of experience in a digital marketing role.
• Familiarity with website CMS platforms, CRM systems, and email marketing automation tools.
• Exposure to Google Analytics (GA4) with strong numerical and analytical skills.
• Solid understanding of lead generation, audience segmentation, B2B social media, and the digital customer journey.
• Excellent written and verbal communication skills with strong attention to detail.
• Proactive, organized, and commercially minded with a desire to learn, experiment, and understand how marketing directly drives business growth.
• A genuine interest in the education, skills, and apprenticeship sector
• Experience with Umbraco, HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Basic HTML/CSS knowledge or experience with landing page builders.
• Familiarity with reporting dashboards or basic paid digital advertising.

What we offer

• Fully supported study toward a formal CIM (Chartered Institute of Marketing) qualification.
• Direct coaching from senior marketing and executive leaders.
• A structured personal development plan to build leadership skills and progress into Senior Marketing or Management roles.
• Exposure to AI tools in marketing, industry conferences, and regional networking events.
• A supportive team environment within a fast-growing apprenticeship provider.

This is a chance to be part of a team with big plans for the sector, backed by a global education group, and driven by a mission to transform lives through meaningful apprenticeships. If you’re ready to make your next move, we want to hear from you.

Safer recruitment statement

MetaGedu Apprenticeships Ltd is committed to safeguarding and promoting the welfare of children and vulnerable adults. All posts are subject to a Disclosure and Barring Service certificate (DBS), Social Media Checks (Education), and any other checks deemed relevant to the role. Our safeguarding policy can be found at https://metagedu.io/wp-content/uploads/2023/08/Safeguarding-Policy.pdf, and data protection policy https://metagedu.io/wp-content/uploads/2023/08/Data-Protection-Retention-Policy.pdf

We are an equal opportunities employer and welcome applications from all suitably qualified candidates regardless of their race, sex, disabilities, and religions/beliefs, sexual orientation or age.