Digital Marketing Executive

Distinct Recruitment; East Midlands; Hybrid; GBP 19,000 - 32,000; Full time

Benefits offered by this job

1 day WFH after 6 months

Job summary

Distinct Recruitment is seeking a Digital Marketing Executive for a UK-based B2B industrial/engineering client. The role is hands-on across social media, SEO and WordPress website content, with potential for varied digital marketing activity to raise awareness, engagement and new business opportunities.

You will collaborate with sales, operations and senior stakeholders, contributing to wider business objectives. Opportunity to work in a busy marketing team with a supportive manager.

Qualifications

• Around 2 years' experience in digital marketing or marketing executive role.
• Strong experience across social media, SEO and website content management, ideally with WordPress.
• Creative and proactive marketer who can also interpret data and drive improvements.

Responsibilities

• Social media & content: manage and develop social media presence to increase brand awareness and engagement.
• SEO: support development and implementation of SEO to improve visibility and lead generation.
• Website management: update WordPress content, create landing pages and ensure SEO best practices.
• Campaign management: plan and optimise integrated digital campaigns across channels.
• Content creation: produce compelling content for social, websites and email.
• Digital advertising: support PPC and social ads to improve performance.
• Creative marketing: produce marketing assets using Adobe Creative Suite and Canva.
• Performance & reporting: monitor campaigns and website performance with Google Analytics/Search Console.
• Events & launches: support product launches and company events.

Skills

Social media

SEO

WordPress

Content creation

Digital marketing basics

Job description

The Opportunity

This is an opportunity for a Digital Marketing Executive to join a well established UK based B2B business operating within the industrial and engineering sector, with a strong reputation for quality, technical expertise and customer service.

This is a varied and hands-on role within a busy marketing team, with a particular focus on social media content, SEO and managing website content through WordPress. You'll have the opportunity to work across a broad range of digital marketing activity, supporting campaigns that generate awareness, engagement and new business opportunities.

The role covers a lot of different areas of marketing, so we're not expecting the finished article. We're looking for someone with a good foundation in digital marketing who is enthusiastic, commercially minded and keen to learn. If you're someone who picks things up quickly, enjoys getting stuck into new challenges and can manage multiple priorities in a fast-paced environment, this could be an excellent opportunity to develop your career with a supportive Marketing Manager.

You’ll work closely with sales, operations and senior stakeholders, giving you the opportunity to see how marketing activity directly contributes to wider business objectives.

• Salary up to £32k
• Office based with 1day working from home after 6 months

Key Responsibilities

• Social media & content - Manage and develop social media presence, creating engaging content that increases brand awareness and customer engagement.
• SEO - Support the development and implementation of SEO activity, using data and insight to improve website visibility, organic performance and lead generation.
• Website management - Manage and update website content through WordPress, including creating and maintaining landing pages and ensuring content remains accurate, engaging and aligned with SEO best practice.
• Campaign management - Support the planning, delivery and optimisation of integrated digital marketing campaigns across multiple channels.
• Content creation - Create compelling written and visual content across social media, websites, email and other digital channels, maintaining a consistent brand identity and tone of voice.
• Digital advertising - Support paid digital activity, including PPC and social advertising, helping to optimise campaigns and improve performance.
• Creative marketing - Produce marketing assets including graphics, presentations, brochures, advertisements and other collateral using tools such as Adobe Creative Suite and Canva.
• Performance & reporting - Monitor campaign and website performance using tools such as Google Analytics and Search Console, providing insight and recommendations to improve future activity.
• Events & launches - Support product launches, exhibitions, branch openings and company events, helping to deliver engaging marketing activity around key business initiatives.

About You

Ideally you will have around 2 years' experience within a digital marketing or marketing executive role, with a good understanding of how different digital channels work together.

We’re particularly interested in candidates with strong experience across social media, SEO and website content management, ideally including hands-on experience with WordPress.

You’ll be a creative and proactive marketer who enjoys producing content but is equally comfortable looking at data, understanding performance and making improvements based on what you find.

Experience in a B2B, industrial, engineering or technical environment would be advantageous,