Digital Marketing Manager

The Growth Company; Greater Manchester; Hybrid; GBP 26,000 - 43,000; Full time

Job summary

The Growth Company in Manchester is seeking a Digital Marketing Manager to lead and deliver digital strategies across brands and online services, overseeing websites, social channels, and governance. You will drive SEO/GEO, paid media, CRM and marketing automation, translating data into actionable insights, and managing a team of Digital Officers.

This hybrid role includes one day per week at the Manchester office, with a focus on improving user journeys, brand consistency, security,

Qualifications

• Strategic digital professional with extensive experience delivering digital marketing strategies.
• Analytical with the ability to translate data into clear, actionable recommendations.
• Excellent communication and stakeholder engagement across a complex organisation.

Responsibilities

• Lead delivery of the Growth Company's Digital Strategy with cross-functional teams.
• Strategic direction on website management, digital platforms, SEO/GEO, paid media, CRM and marketing automation.
• Develop digital governance frameworks to ensure content meets brand, accessibility, security and compliance standards.
• Oversee the organisation's social media presence with governance and best practices.
• Develop digital roadmaps to enhance user experience and optimise customer journeys.
• Lead integration of websites and digital platforms with business systems, including CRM.
• Deliver strategic digital insight, analysis and reporting to inform marketing activity.
• Manage and develop a team of Digital Officers with performance management.

Skills

Digital marketing

SEO

GEO

Paid media

Social media

CRM systems

Marketing automation

Analytics

HTML

CSS

Umbraco

UX/UI design

GDPR compliance

Stakeholder management

Tools

Google Analytics

Google Tag Manager

Dashboard platforms

Umbraco

Job description

The Growth Company (GC) is seeking a Digital Marketing Manager to lead and deliver digital marketing strategies across our brands and online services. The role will oversee our websites, social media channels and digital activity, ensuring high-quality content, strong governance, security, brand consistency and an effective online presence.

We're looking for someone with strong technical SEO and Generative Engine Optimisation (GEO) expertise, alongside experience in paid media, social media, content marketing, and digital performance analysis.

At GC, we are dedicated to driving economic growth and improving lives by supporting individuals, businesses, and communities through employment support, skills and training programmes, and business growth services. Working with employers and partners, we help people develop skills, find sustainable employment, and support businesses to grow and succeed.

This is a hybrid role, with one day per week based at Lee House, our Manchester office.

Key Responsibilities:

• Lead the delivery of the Growth Company's Digital Strategy, working collaboratively with Marketing, IT and Service Delivery teams.
• Provide strategic direction on website management, digital platforms, SEO/GEO, paid media, CRM and marketing automation activities.
• Develop and maintain digital governance frameworks to ensure content meets brand, accessibility, security and compliance standards.
• Oversee the organisation's social media presence, ensuring robust governance, best practice and effective management of digital channels.
• Work with stakeholders across the business to develop digital roadmaps that enhance user experience and optimise customer journeys.
• Lead the integration of websites and digital platforms with business systems, including CRM solutions.
• Deliver strategic digital insight, analysis and reporting to inform marketing activity and support business growth.
• Manage and develop a team of Digital Officers, providing leadership, support and performance management.

About You:

• A strategic digital professional with extensive experience delivering successful digital marketing strategies.
• Passionate about creating engaging digital experiences and identifying innovative ways to reach and influence target audiences.
• Confident building relationships and providing expert advice to senior stakeholders across a complex organisation.
• Highly analytical, with the ability to translate data and customer insights into clear, actionable recommendations.
• An organised and proactive individual who can successfully manage multiple priorities and projects simultaneously.
• A strong people leader with experience motivating, supporting and developing high-performing teams.
• An excellent communicator with the ability to explain complex digital concepts in plain English.
• Committed to delivering high-quality outcomes while maintaining a strong focus on customer experience and continuous improvement.

Skills Required:

• Comprehensive knowledge of digital marketing, website management, website architecture and digital platform strategy.
• Strong expertise in SEO, GEO, paid media, social media, CRM systems and marketing automation.
• Experience leading digital campaigns across B2B and B2C audiences, including email, social and display advertising.
• Proficiency in digital analytics and reporting tools, including Google Analytics, Google Tag Manager and dashboard platforms.
• Experience managing multiple CMS platforms, with practical knowledge of HTML, CSS and Umbraco.
• Strong understanding of UX/UI design principles, digital accessibility standards and GDPR compliance.
• Experience working collaboratively with external agencies and advising teams across a range of business functions.
• Excellent planning, organisational, problem-solving and presentation skills, with the ability to influence stakeholders at all levels.

Location

Manchester

Business Area Logo

GC_Logo.png

Company Logo

The Growth Company

Company

The Growth Company

Contract type

Permanent/ Full- time

Salary

Up to 43,000 per annum

Advert Brand

GC_Logo.jpg

Closing Date

10/09/2026

Ref No

5339

Documents

• Digital Marketing Manager (PDF , 157.27kb)

We are currently unable to provide sponsorship for work permits or visas. Therefore, we can only consider candidates who already have the legal right to work in the UK.

Artificial intelligence can assist you during the application process, but every example and statement you include must be honest, accurate, and based on your own real experiences. If plagiarism is detected, meaning you present someone else's ideas or experiences, or AI-generated content, as your own, your application may be withdrawn, and internal applicants could face disciplinary action.

At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.

Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.

We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.

If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.

We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact [e-mail] or call us on 0161 237 4447.

Examples include:

• Meeting the hiring manager or touring the venue in advance.
• Extra time for tasks.
• Interview questions shared beforehand.
• Accessibility software or equipment for assessments.

We're proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we've removed questions about convictions from the initial application stage.

GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.

All GC colleagues will work in line with the Health and Safety at work act and the GC Health and Safety Policy.