Digital Executive

The Growth Company; Manchester; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

The Growth Company’s Marketing Manchester team is hiring a Digital Executive to support national and international digital marketing campaigns. You will create engaging content, manage websites, social media, and email marketing, and use data to shape ongoing digital activity.

You will work in a hybrid role, with a requirement to be at Lee House in Manchester at least one day per week, collaborating with internal teams and external partners to drive growth for Greater Manchester’s visitor

Qualifications

• Experience delivering digital marketing campaigns across paid and organic channels.
• Strong copywriting for multiple platforms and audiences.
• Proficient with content management systems and email marketing tools.
• Ability to analyse data to drive campaign optimisation and decisions.

Responsibilities

• Support development and delivery of national and international digital marketing campaigns across channels.
• Create and edit engaging content and digital assets for diverse audiences and platforms.
• Manage and maintain digital channels including websites, social media, and email marketing.
• Monitor, analyse and report on digital performance to inform future campaigns.

Skills

Digital marketing

Copywriting

CMS

Google Analytics

Data analysis

Stakeholder management

Project management

Campaign management

Tools

CMS

Email platforms

Image editing

Analytics tools

Job description

The Growth Company’s (GC) Marketing Manchester team has an exciting opportunity for a Digital Executive to join its digital team and support the delivery of digital marketing activity. The successful applicant will support the delivery of paid and organic marketing campaigns, create engaging content for multiple audiences, manage digital channels including websites, social media and email marketing, and use data and insights to help drive the ongoing development of Marketing Manchester's digital activity.

At Marketing Manchester, we promote Greater Manchester nationally and internationally as a leading place to visit, invest, meet, and study. We work to raise the profile of the region through targeted marketing campaigns, major events, and strong partnerships. We support the visitor economy by attracting tourists and high-profile conferences, while collaborating with businesses and stakeholders to showcase the region’s unique strengths and opportunities. Through everything we do, we aim to drive economic growth and enhance Manchester’s global reputation.

This is a hybrid role, requiring a minimum of one day per week at Lee House, our Manchester office.

Key Responsibilities:

• Support the development and delivery of strategic national and international digital marketing campaigns across multiple channels.
• Create and edit engaging content and digital assets tailored to a range of audiences and platforms.
• Manage and maintain digital channels, including websites, social media platforms and email marketing activity.
• Monitor, analyse and report on digital performance data to inform future campaign development and optimise results.
• Collaborate with internal teams, partners and stakeholders to gather content, support campaign delivery and drive engagement.
• Assist with the day-to-day management and continuous improvement of digital platforms and online services.
• Support the development of revenue-generating opportunities through digital marketing activity.
• Promote sustainable destination practices and ensure compliance with Health and Safety policies and procedures.

About You:

• Passionate about digital marketing and creating engaging content that delivers results.
• An excellent communicator with the confidence to build positive relationships with colleagues, partners and stakeholders.
• Proactive and organised, with the ability to manage competing priorities effectively.
• Comfortable working both independently and as part of a collaborative team.
• Detail-oriented with a data-driven approach to decision making and campaign optimisation.
• Enthusiastic about developing innovative digital solutions and improving user experiences.
• Adaptable and able to respond positively to changing priorities and business needs.
• Passionate about Manchester and promoting the region to local, national and international audiences.

Skills Required:

• Experience supporting the delivery of digital marketing campaigns across paid and organic digital channels.
• Strong copywriting skills with the ability to create informative and engaging content for different platforms.
• Experience using content management systems, email marketing platforms and image editing software.
• Proficient in using Google Analytics and other digital reporting tools to measure performance.
• Ability to analyse and interpret data to identify trends and recommend improvements.
• Strong stakeholder management skills with the ability to translate requirements into effective digital activity.
• Proven ability to prioritise workload and manage multiple projects simultaneously.
• Experience working in partnership with a range of organisations and stakeholders.

We are currently unable to provide sponsorship for work permits or visas. Therefore, we can only consider candidates who already have the legal right to work in the UK.

Artificial intelligence can assist you during the application process, but every example and statement you include must be honest, accurate, and based on your own real experiences. If plagiarism is detected, meaning you present someone else’s ideas or experiences, or AI‑generated content, as your own, your application may be withdrawn, and internal applicants could face disciplinary action.

At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.

Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.

We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.

If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.

Examples include:

• Meeting the hiring manager or touring the venue in advance.

• Extra time for tasks.

• Interview questions shared beforehand.

• Accessibility software or equipment for assessments.

We’re proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we’ve removed questions about convictions from the initial application stage.

GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.

All GC colleagues will work in line with the Health and Safety at work act and the GC Health and Safety Policy.