Digital Marketing Officer

Affinity Trust; Thame; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Health cash plan

Pension

Life assurance

Employee Assistance Programme

Blue Light Card

Cycle2Work

Option to buy additional holiday

Job summary

Affinity Trust is hiring a Digital Marketing Officer to lead day-to-day digital content across our channels. You will update websites, publish material, monitor analytics, and support SEO, GEO, and PPC efforts to boost online visibility and engagement with people we support and stakeholders.

You’ll collaborate with teams, craft accessible multimedia content, and ensure content aligns with our mission and brand voice.

Qualifications

• Degree or equivalent in digital marketing, communications, media or a related field.
• Experience creating, publishing and updating digital content for websites and social media channels for an organisation or brand.
• Working knowledge of website content management, SEO principles and social media best practice.
• Good writing, editing and proofreading skills, with the ability to adapt content for different audiences, platforms and purposes.
• Collaborative approach with the ability to align digital activity with organisational goals.

Responsibilities

• Coordinate day-to-day website content and updates using CMS.
• Monitor traffic and engagement with GA4 and Google Search Console.
• Support SEO, GEO and PPC activities to improve online visibility.
• Create engaging, accessible multimedia content (video, graphics, storytelling).
• Manage social media content and community engagement across platforms.
• Prepare targeted content for public affairs and stakeholder engagement.

Skills

Digital marketing

Content creation

SEO best practices

Writing & proofreading

Collaboration

Education

Degree in digital marketing or related field

Tools

Google Analytics GA4

Google Search Console

CMS/website management

SEO tools

PPC basics

Job description

Role: Digital Marketing Officer

Location: Hybrid working with a minimum 2 days per week in Thame (Oxfordshire)

Salary: £32,000.00

Hours: 37.5 per week

Contract: Permanent

The Opportunity

Are you a values-driven digital communications professional ready to amplify voices and build online communities that create real change? This is a hands-on delivery role, focused on supporting the day-to-day coordination, creation, publication and evaluation of digital content across the organisation’s key channels. As our Digital Marketing Officer, you will provide digital activity linked to a range of organisational priorities, including recruitment, public affairs, stakeholder engagement and commercial activity. You will work with colleagues across the organisation to gather stories, information and content, helping to maintain a varied and regular flow of accurate, relevant and engaging material. You’ll work under the direction of the Senior Marketing & External Affairs Manager to maintain and update website and social media content, support agreed search engine optimisation (SEO), generative engine optimisation (GEO) and pay-per-click (PPC) activity to help strengthen the organisation’s online visibility and engagement.

What You’ll Do

Website Management

• Coordinate day-to-day website content and updates.
• Use Google Search Console and GA4 to monitor website traffic, user engagement and search performance.
• Support the implementation of agreed SEO and GEO activity to improve online visibility and reach.

Social Media Content and Community Management

Build and nurture trust and engagement across social media platforms. Empower and enable colleagues to share values-led content that showcases our work and impact. Create engaging and accessible content that reflects the brand’s tone of voice and values, targeting a range of audiences and stakeholders including people we support, families, commissioning teams and public affairs professionals.

Content Creation & Digital PR

• Produce accessible multimedia content (video, graphics, storytelling).
• Support agreed digital PR activity to amplify campaigns, events, and partnerships.
• Prepare targeted content for public affairs and stakeholder engagement activity.

Analytics, Evaluation and Improvement

• Review digital performance and continuously optimise for greater impact.
• Monitor competitor activity and emerging digital trends to keep our digital presence strong and support future planning.

What You Bring

• Degree or equivalent experience in digital marketing, communications, media or a related field.
• Experience creating, publishing and updating digital content for websites and social media channels for an organisation or brand.
• Working knowledge of website content management, SEO principles and social media best practice.
• Good writing, editing and proofreading skills, with the ability to adapt content for different audiences, platforms and purposes.
• Collaborative approach with the ability to align digital activity with organisational goals.
• (Bonus) Experience in health, social care, or non-profit sectors & familiarity with accessibility tools.

Why Join Us

• £32,000 salary + excellent benefits.
• Hybrid working (min. 2 days/week in Thame).
• 31 days’ annual leave (inc. bank holidays), rising with service.
• Health cash plan, pension, life assurance, Employee Assistance Programme.
• Blue Light Card, Cycle2Work, option to buy additional holiday.

We celebrate diversity and are proud to be Disability Confident – we guarantee an interview for any applicant with a disability who meets the minimum criteria.

This is digital work with purpose. Build communities. Amplify voices. Drive change.

For full details, please see the attached job description.

INDHOF