Digital Marketing Analytics Specialist GA4 & Dashboards

Circle Health Group

Greater London

Hybrid

GBP 35,000 - 55,000

Full time

11 days ago

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Benefits offered by this job

25 days holiday + bank holidays (30 on

Private Healthcare Scheme

Friends & Family Hospital Discounts

Family Friendly policies

Non-contributory life insurance

Staff engagement hub with discounts

Wellbeing resources

Employee recognition programmes

Training and development opportunities

Job summary

Circle Health Group in London is seeking a Digital Marketing Analyst to join the Business Development team. You will use GA4 to monitor site performance, track campaigns and build dashboards with Power BI/Looker Studio.

The ideal candidate has a marketing/analytics degree and at least two years' experience in digital marketing analytics. You will work 37.5 hours per week in a permanent role, collaborating with Marketing, IT and Digital teams while staying current with analytics trends and best

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or a related discipline.
Minimum of two years' experience in digital marketing analytics or a similar analytical role.
Extensive experience using GA4, including configuration of custom events, conversions and user properties.
Proven experience analysing digital marketing campaigns and measuring ROI.
Strong understanding of Google Tag Manager and digital tracking technologies.
Knowledge of digital marketing principles, customer journeys and website optimisation.
Experience conducting A/B testing and website optimisation experiments.
Experience creating dashboards/reports using Power BI and Looker Studio.
Excellent Microsoft Excel, PowerPoint and Office skills.
Strong analytical and problem-solving skills with the ability to interpret complex datasets.
Excellent written and verbal communication skills; able to present findings to technical and non-technical audiences.
Excellent organisational skills with the ability to manage multiple projects and priorities.
High level of accuracy and attention to detail.

Responsibilities

Monitor, analyse and report on website performance and digital marketing effectiveness using GA4.
Track website traffic, engagement, conversions and user journeys to identify trends and optimisation opportunities.
Ensure accurate tracking with events, conversions and user properties.
Analyse campaigns to evaluate ROI and commercial performance.
Develop, maintain and enhance dashboards/reports using Power BI and Looker Studio.
Present performance data to stakeholders in a clear, commercially focused manner.
Collaborate with Marketing, IT and Digital teams to implement tracking strategies for campaigns.
Stay up to date with developments in digital analytics and marketing technologies.