Digital Marketing Analyst

Circle Health Group; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

25 days holiday + bank holidays (30 on

Private Healthcare Scheme

Friends & Family Hospital Discounts

Family Friendly policies

Non-contributory life insurance

Staff engagement hub with discounts

Wellbeing resources

Employee recognition programmes

Training and development opportunities

Job summary

Circle Health Group in London is seeking a Digital Marketing Analyst to join the Business Development team. You will use GA4 to monitor site performance, track campaigns and build dashboards with Power BI/Looker Studio.

The ideal candidate has a marketing/analytics degree and at least two years' experience in digital marketing analytics. You will work 37.5 hours per week in a permanent role, collaborating with Marketing, IT and Digital teams while staying current with analytics trends and best

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or a related discipline.
• Minimum of two years' experience in digital marketing analytics or a similar analytical role.
• Extensive experience using GA4, including configuration of custom events, conversions and user properties.
• Proven experience analysing digital marketing campaigns and measuring ROI.
• Strong understanding of Google Tag Manager and digital tracking technologies.
• Knowledge of digital marketing principles, customer journeys and website optimisation.
• Experience conducting A/B testing and website optimisation experiments.
• Experience creating dashboards/reports using Power BI and Looker Studio.
• Excellent Microsoft Excel, PowerPoint and Office skills.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.
• Excellent written and verbal communication skills; able to present findings to technical and non-technical audiences.
• Excellent organisational skills with the ability to manage multiple projects and priorities.
• High level of accuracy and attention to detail.

Responsibilities

• Monitor, analyse and report on website performance and digital marketing effectiveness using GA4.
• Track website traffic, engagement, conversions and user journeys to identify trends and optimisation opportunities.
• Ensure accurate tracking with events, conversions and user properties.
• Analyse campaigns to evaluate ROI and commercial performance.
• Develop, maintain and enhance dashboards/reports using Power BI and Looker Studio.
• Present performance data to stakeholders in a clear, commercially focused manner.
• Collaborate with Marketing, IT and Digital teams to implement tracking strategies for campaigns.
• Stay up to date with developments in digital analytics and marketing technologies.

Skills

GA4 expertise

Google Tag Manager

Analytical thinking

Microsoft Excel

PowerPoint

Office skills

Communication skills

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Power BI

Looker Studio

Job description

Digital Marketing Analyst
Head Office - London
37.5 Hours & Permanent
Salary: Competitive (depending on level of experience, training and qualification)

Circle Health Group , Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country.

We have an opportunity for a Digital Marketing Analyst to join their team of staff in theBusiness Development department.

This is a full time role for 37.5 hours a week. The role holder will be required tocover a flexible shift pattern.

Duties of this role include:

• You utilise Google Analytics 4 (GA4) to monitor, analyse and report on website performance, user behaviour and digital marketing effectiveness.
• You monitor website traffic, engagement, conversion rates and customer journeys to identify trends, opportunities and areas for optimisation.
• You ensure accurate tracking of digital activity through the implementation and maintenance of events, conversions and user properties.
• You conduct detailed analysis of digital marketing campaigns to evaluate effectiveness, return on investment (ROI) and commercial performance.
• You develop, maintain and enhance dashboards and automated reports using Power BI, Looker Studio and other reporting tools.
• You present meaningful performance data to stakeholders in a clear, engaging and commercially focused manner.
• You work closely with Marketing, IT and Digital teams to design, implement and maintain effective tracking strategies for new campaigns and digital initiatives.
• You remain up to date with developments in digital analytics, digital marketing technologies and industry best practice.

Applicants should meet the following criteria:

• Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or a related discipline.
• Minimum of two years' experience in digital marketing analytics or a similar analytical role.
• Extensive experience using Google Analytics 4 (GA4), including configuration of custom events, conversions and user properties.
• Proven experience analysing digital marketing campaigns and measuring return on investment (ROI).
• Strong understanding of Google Tag Manager and digital tracking technologies.
• Knowledge of digital marketing principles, customer journeys and website optimisation.
• Experience conducting A/B testing and website optimisation experiments.
• Experience creating dashboards and reports using Power BI and Looker Studio.
• Excellent Microsoft Excel, PowerPoint and Office skills.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.
• Excellent written and verbal communication skills with the ability to present findings to technical and non-technical audiences.
• Excellent organisational skills with the ability to manage multiple projects and competing priorities.
• High level of accuracy and attention to detail.

Salary & Benefits

Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:

• 25 days holiday per year + bank holidays, increasing to 30 days with service
• Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
• Friends & Family Hospital Discounts
• Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
• Non-contributory life insurance
• Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
• Access to resources, tools and services to support your wellbeing
• Employee recognition programmes
• Industry leading training and development opportunities

…and much more!

Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more.

We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.