Digital Insight Analyst – Drive Customer Outcomes

Nationwide; Swindon; Hybrid; GBP 38,000 - 58,000; Full time

Benefits offered by this job

Private medical insurance

Pension plan with employer matching

Annual performance bonus

Training and development

Salary sacrifice scheme

Life assurance

Wellhub health and wellness benefits

Paid volunteering up to 2 days a year

Job summary

Nationwide is seeking an Insight Analyst to understand how customers interact with our digital channels. You will analyse website, app and Internet Bank data to identify opportunities to improve journeys and optimise experiences across Nationwide’s digital ecosystem.

You’ll work with product owners, designers and stakeholders to translate complex data into clear, actionable recommendations, define success metrics and monitor performance.

Qualifications

• Proven experience delivering digital analysis and actionable insights within a large B2C or multi‑channel organisation.
• Strong experience using digital analytics tools such as Adobe Analytics, Google Analytics, Contentsquare or similar platforms.
• Experience creating dashboards and reports using tools such as Power BI, Looker Studio or Tableau.
• Strong understanding of customer journeys, digital KPIs, website performance and conversion optimisation.
• Experience supporting A/B testing, experimentation and measuring the impact of digital change initiatives.

Responsibilities

• Analyse digital performance and customer journeys to identify opportunities for improvement.
• Provide actionable insights and recommendations to improve customer outcomes and support business objectives.
• Collaborate with Product Owners, Content Designers and delivery teams to understand needs and friction points.
• Create reports, dashboards and presentations to communicate findings and demonstrate impact.
• Maintain data quality and maximise self‑service reporting across the business.

Skills

Digital analytics

A/B testing

Stakeholder management

Data storytelling

Tools

Power BI

Looker Studio

Tableau

Adobe Analytics

Google Analytics

Contentsquare

Job description

Nationwide is seeking an Insight Analyst to understand how customers interact with our digital channels. You will analyse website, app and Internet Bank data to identify opportunities to improve journeys and optimise experiences across Nationwide’s digital ecosystem.

You’ll work with product owners, designers and stakeholders to translate complex data into clear, actionable recommendations, define success metrics and monitor performance.