Customer Insight Manager

BNP Paribas Personal Finance Group; Metropolitan Borough of Solihull; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

BNP Paribas Personal Finance is seeking a Customer Insight Manager to lead the Analytics team, delivering actionable insights to optimise customer profitability and marketing effectiveness. You will manage a team, collaborate with senior stakeholders, and leverage SAS/SQL/Python to work with large data sets.

The role focuses on customer profiling, diagnostics of marketing activity, A/B testing, and developing segmentation to drive commercial value across campaigns and channels.

Qualifications

• Proven experience in managing and supervising a team.
• Experience presenting to senior stakeholders external to the business.
• Able to work with large data sets using SAS/SQL/Python.
• Financial services experience is advantageous.

Responsibilities

• Understand customer profile and behaviour of a credit consumer
• Control and build actual/quantified diagnostics of marketing activity that provide a clear vision of campaign efficiency, statistical significance & profitability levers
• Test and learn: Implement A/B & MVT and communicate performance results to wider business
• Build customer segmentation to treat and engage with customers differently through marketing content
• Provide insight into optimising marketing based on budget and customer behaviour
• Analysis of recommendations to improve performance in Digital Channels, assessing KPIs such as conversion, ROI and CLTV and digitally acquired customers, Affiliates/Aggregators, PPC, SEO, Email, SMS and in-app push notifications

Skills

Team leadership

Data analysis

Big data

SAS

SQL

Python

Tools

SAS

SQL

Python

Job description

Location: Solihull; a flexible hybrid working model which supports you as well as enabling you to work collaboratively with your colleagues

Contract: Full-time, Permanent

About Us

At BNP Paribas Personal Finance, we’re part of a global banking group with a simple mission: to provide straightforward consumer finance solutions that help customers make responsible financial decisions. We partner with leading UK retailers and brands to support their customers finance purchases responsibly.

The Role

Working in the Analytics team, the Customer Insight Manager provides delivery of commercial value through the usage of analytical methods to deliver actionable insight. The aim is to understand, test, predict customer & marketing profitability and its associated levers. They also contribute to the development of the business through:

• exploitation of customer knowledge & insight
• statistic survey of our portfolios
• implementation of decision support tools

Assuring visibility of customer insight within BNP Paribas Personal Finance and Strategic retail partners.

Key Responsibilities

• Understand customer profile and behaviour of a credit consumer
• Control and build actual/quantified diagnostics of marketing activity (business lines, products, etc) that provide a clear vision of campaign efficiency, statistical significance & profitability levers
• Test and learn: Implement A/B & MVT and communicate performance results to wider business
• Build customer segmentation to treat and engage with customers differently through marketing content
• Provide insight into optimising marketing based on budget and customer behaviour
• Analysis of recommendations to improve performance if Digital Channels, assessing KPIs such as conversion, ROI and CLTV and digitally acquired customers, Affiliates/Aggregators, PPC, SEO, Email, SMS and in-app push notifications

Skills and Attributes

• Proven experience in managing and supervising a team, defining the assignments of colleagues, assessing them and guaranteeing their upskilling
• Manage and engage relationships with third parties, with experience of presenting to senior stakeholders external to the business
• Can work with large data sets, summarising data efficiently and effectively using SAS/SQL/Python
• Ideally you will have financial services experience and be adept at knowing what drives profit and profitable behaviour

Could this be you?

Making a positive impact is at the heart of everything we do. We’re looking for people who live by our values, who are positive, brave, and own it. Don’t let confidence hold you back. You don’t need to meet every requirement - if you have around 75% of the skills and the right attitude, we’d love to hear from you.

What’s in it for you

• Competitive salary and comprehensive package, contributory pension, and health cash plan
• Opportunity to buy/sell holiday giving you even more control over your work-life balance
• Flexible benefits including private medical insurance and lifestyle discounts
• A culture that values collaboration, development, and wellbeing

Learn more about careers with us: https://www.bnpparibas-pf.co.uk/careers

Your Application Journey

• Call with our Talent Acquisition team
• Informal chat with the Hiring Manager
• Competency-based interview including a short presentation (90 minutes in total)

We’re committed to creating an inclusive workplace and ensuring equal opportunities for all, regardless of age, disability, gender, identity, race, religion, sexual orientation, or background.